Company description: Publicis Groupe, the world's second largest communications group, is a solutions platform present in over 100 countries with more than 98,000 employees. Its work philosophy, The Power of One, centers on client growth through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun, Digitas), media (Zenith, Starcom, Spark, Performics), and transversal knowledge areas. Publicis Groupe combines Creativity, Technology, and Data to connect brands with consumers effectively.
Overview
The position focuses on managing media tools, market sources, and ad hoc studies to extract relevant insights and data for clients.
Responsibilities
* Target group analysis.
* Market and category analysis.
* Advertising expenditure tracking.
* Audience analysis.
* Preparation of client presentations and reports.
* Collaborating on ad hoc research (qualitative and quantitative), including trackings, consumer insights, and studies using research tools like Touchpoints or secondary research.
* Contributing to media strategies, pitches, new business, and cross-departmental projects.
* Attending and presenting in client meetings.
* Leading collaborative working models.
Qualifications
* Degree in Marketing, Advertising, Economics, Mathematics, Sociology, or similar, or +2 years of professional experience in a related role.
* Negotiation skills to achieve agreements across teams or clients.
* Advanced knowledge of Office Suite (PowerPoint, Excel, Word, Outlook).
* Proficiency in tools such as Instar Analytics (Kantar Media), Infotrack (IOPE), Galileo (EGM, AIMC Marcas), ComScore, InfoIO / Mosaico (InfoAdex).
* English proficiency at C1 level.
Additional Information
Reasons to join us include flexible benefits, growth opportunities, free online training, English classes, partner certifications, remote work options, attractive holiday packages, work-life balance, well-being initiatives, and a supportive work environment. We promote diversity and equal opportunity, welcoming applications from all backgrounds and ensuring compliance with relevant policies and obligations.
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