MarComm Technology & Insights Manager at Ingersoll Rand
As part of the Marketing Communications Center of Excellence, the MarComm Technology & Insights Manager will play a pivotal role in enabling technology-driven marketing excellence across 100+ brands globally. This position combines expertise in Digital Asset Management (DAM), marketing technology enablement, and competitive intelligence to ensure scalable, efficient, and insight-driven communications. The role will partner with cross‑functional teams to standardize processes, optimize tools, and deliver actionable insights that empower business units and elevate brand performance.
Key Responsibilities
Digital Asset Management (DAM)
- Own the governance and optimization of DAM platforms to ensure integral accessibility and compliance.
- Define and maintain taxonomy, metadata standards, tagging structures, and naming conventions for consistent asset organization.
- Develop training programs and best‑practice guidelines for DAM adoption across brands and regions.
- Monitor usage and implement continuous improvements to enhance user experience and asset discoverability.
MarComm Technology Enablement
- Act as the subject matter expert for marcomm technology tools (e.g., DAM, content distribution platforms, etc.).
- Evaluate emerging technologies and recommend solutions that align with CoE objectives and scalability needs.
- Lead competitor benchmarking and trend analysis across multiple industries and geographies in the areas of content, marketing channels & marcomm technologies and innovation.
- Build dashboards (experience working with Qlik is preferred) and reports to deliver actionable insights to marketing and leadership teams.
- Collaborate with brand teams to translate insights into strategic recommendations for campaigns, content creation & distribution.
Additional Responsibilities
- Process Standardization: Create and maintain global guidelines for asset management, content workflows, and technology usage.
- Training & Enablement: Design and deliver onboarding sessions, webinars, and toolkits for business units.
- Data & Reporting: Develop KPIs and reporting frameworks to measure technology adoption, DAM utilization, and insight impact.
- Stakeholder Collaboration: Act as a liaison between marcomm, technology, and business units to ensure alignment and adoption.
- Innovation & Continuous Improvement: Identify opportunities to enhance efficiency and scalability through automation and AI‑driven solutions.
Qualifications
- Bachelor’s degree in Marketing, Communications, Information Management, or related field.
- 5+ years of experience in marketing technology, DAM systems, or digital content management within a global organization.
- Strong analytical skills with experience in competitive analysis and data visualization tools.
- Familiarity with marketing automation platforms, analytics tools, and content management systems.
- Excellent communication and stakeholder management skills across diverse teams.
Preferred Skills
- Experience with enterprise DAM platforms.
- Knowledge of taxonomy development and metadata standards.
- Ability to translate complex data into clear, actionable insights.
- Project management experience in technology enablement initiatives.
- Understanding of AI‑driven content workflows and automation tools.
KPIs & Success Metrics
- DAM adoption rate across brands and regions.
- Reduction in asset retrieval time and duplication.
- Number of standardized processes implemented globally.
- Frequency and impact of competitor insights reports on strategic decisions.
- Technology integration success and user satisfaction scores.
What We Offer
- A strategic role in a global organization with a strong portfolio of brands.
- The opportunity to lead marketing innovation and shape the future of content and customer engagement.
- A collaborative, forward‑thinking team environment.
- Access to cutting‑edge tools, platforms, and AI capabilities to support your success.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Research, Analyst, and Information Technology
Industries
Industrial Machinery Manufacturing
Madrid, Community of Madrid, Spain (4 weeks ago)
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