Boho Club is not your average hotel. We're a luxury boutique hospitality concept on Marbella's Golden Mile blending a 5-star hotel, destination restaurants & bars, a holistic wellness centre, and a curated social calendar into one distinct lifestyle universe.
Our world is Mediterranean, relaxed, creative, yet always refined. Design matters. Details matter. Experience matters. And that's exactly where you come in.
The Role
We're looking for a Growth Marketing Manager to take the reins of Boho Club's marketing engine and help drive visibility, engagement, and performance across all channels.
This is a hands on, high impact role for someone who loves both strategy and execution equally comfortable shaping the big picture and rolling up their sleeves to make things happen.
You're organised, digitally fluent, brand obsessed (in a good way), curious about AI, and confident juggling multiple channels while keeping everything beautifully on brand.
Hospitality experience is a plus, but mindset, skill, and taste matter more.
Digital & Content Direction
Lead and coordinate social media strategy and content across all Boho Club outletsSafeguard and elevate brand consistency across every digital touchpointCollaborate closely with internal teams and external creatives (photo, video, agencies)
Website, SEO & AI Discovery (GEO)
Optimise our websites for UX, conversion, SEO, and AI-driven discoverabilityCoordinate updates and improvements on WordPressEnsure content structure supports both human users and LLMs
Paid Media & Partners
Coordinate with external agencies running Google Ads, Meta Ads, and moreAlign paid campaigns with brand positioning and commercial objectivesTrack performance and actively contribute to optimisation discussions
CRM & Email Marketing
Own and grow our CRM ecosystem (HubSpot)Plan and execute newsletters and email campaignsMaintain clean data, smart segmentation, and meaningful performance tracking
Reporting & Performance
Define, track, and report on key marketing KPIsDeliver clear, insight driven reports that lead to better decisionsWork closely with Sales & Marketing to turn data into action
AI & Smarter Workflows
Use AI tools to boost creativity, speed, insight, and efficiencyContinuously improve how marketing work gets done: faster, sharper, smarter
Who You Are
Solid experience in digital marketingHands on skills with:Social platformsCanvaMeta (Facebook & Instagram)WordPressStrong organisation and attention to detailOwnership mindset: you care, you follow through, you deliverA natural feel for brand, aesthetics, and digital best practices
Bonus points if you have:Experience in hospitality, lifestyle, or luxury brandsHubSpot / CRM experienceSEO & content optimisation know-howExperience managing agencies and external partnersPractical experience using AI in marketing workflows