We are a consortium of prominent B2B industrial equipment companies dedicated to delivering excellence in [industry]. We are currently seeking a talented B2B Social Media Manager who will lead our social media efforts, with a primary focus on Facebook, LinkedIn, Instagram, and X. The ability to communicate effectively in Spanish is essential for this role.
Job Description:
We are in search of a B2B Social Media Manager who will be responsible for developing and executing social media strategies across multiple platforms to engage our target audience in Spanish-speaking markets. This role is pivotal in enhancing our online presence and brand visibility.
Key Responsibilities:
* Social Media Strategy: Develop and implement comprehensive social media strategies that align with our industrial equipment companies' objectives, with a focus on Spanish-speaking markets.
* Content Creation: Create engaging and informative social media content in Spanish that resonates with our target audience. Content types include posts, articles, videos, infographics, and more.
* Platform Management: Manage and curate content for Facebook, LinkedIn, Instagram, and X, ensuring consistency in brand messaging and visual identity.
* Audience Engagement: Build and nurture our social media communities by responding to comments, messages, and engaging with followers.
* Paid Advertising: Plan and execute paid social media advertising campaigns in Spanish to increase reach, engagement, and conversions.
* Analytics and Reporting: Monitor social media performance, analyze data, and provide insights to optimize content strategies. Track key performance indicators (KPIs) and adjust strategies accordingly.
* Industry Trends: Stay informed about industry trends, competitive landscape, and emerging platforms to propose innovative social media approaches.
Qualifications:
* Bachelor's degree in Marketing, Communications, or a related field.
* Proven experience in B2B social media management, with a focus on Spanish-speaking markets.
* Proficiency in creating engaging content in Spanish.
* Strong understanding of social media platforms, algorithms, and best practices.
* Experience with paid social media advertising.
* Excellent communication and interpersonal skills in both Spanish and English.
* Familiarity with the industrial equipment or manufacturing sector is a plus.
What We Offer:
* Competitive salary and potential for performance-based bonuses.
* Comprehensive benefits package, including health, dental, and retirement plans.
* Opportunities for professional development and career advancement.
* A collaborative and innovative work environment.
* The chance to lead social media efforts for a group of companies known for their innovation.
If you are a bilingual social media expert with a passion for engaging with the B2B audience in Spanish-speaking markets, and you're ready to contribute to our company's online growth, we encourage you to apply.
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