Demand & GTM Marketing Manager
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Summary
Location:
Barcelona (hybrid) + Occasional Travel to Germany (once per month)
Day Rate:
Negotiable
Duration:
12 Months
Availability:
ASAP
About the Client
My client is a leading provider of managed flight operations services for airlines, delivering end-to-end support across flight planning, real-time operational control, and disruption management.
The business helps airlines run safe, efficient, and resilient operations by combining experienced aviation professionals with advanced operational systems and cloud-based technology.
It also provides training and academy services to develop the next generation of flight operations specialists, enabling airlines to scale and modernise their operations without the need for large in-house teams.
About the Role
The Demand & GTM (Go-To-Market) Marketing Manager is a hands-on role responsible for using marketing as a direct growth engine for the business.
Owning the end-to-end marketing function for the Portfolio.
The role operates at the intersection of Marketing, Sales and Operations, combining strategic thinking with day-to-day execution. Reporting to the Co-Managing Directors in the business you will be responsible for GTM, working across Sales and Marketing functions.
Key Duties:
Product & Market Intelligence
• Set up social listening and competitor tracking systems (AI-supported dashboards, signal monitoring, insights digest).
• Translate external signals into actionable internal insights.
• Maintain an up-to-date view of key competitors, customers, and industry developments.
Enablement & Knowledge Sharing
• Build frameworks for product knowledge sharing (structured updates, video briefs, searchable resources).
• Produce templates, onboarding materials, and training content for GTM teams.
• Manage knowledge hubs and enablement repositories for easy access.
GTM Motions & Cross-Functional Coordination
• Support GTM planning, launches, and readiness milestones.
• Set structured cadences and communication flows between PMM, Product, and Sales.
• Help teams prioritize and follow through on GTM initiatives for greater execution clarity.
AI-Enabled PMM Efficiency
• Use AI tools to automate research, content repurposing, and workflow optimization.
• Help PMMs and GTM teams adopt AI for productivity and insight-generation.
• Continuously identify opportunities to scale delivery and reduce manual effort.
Performance & Feedback Loops
• Establish adoption metrics for enablement and intelligence resources.
• Gather field feedback and iterate on systems accordingly.
• Support PMM in data-driven decision-making and GTM process improvement
What we are looking for
Experience
• 5+ years of experience in marketing, go-to-market, growth marketing, or marketing operations roles, preferably in B2B services, IT, technology, or regulated environments.
• Proven experience supporting sales teams through marketing-driven lead generation and conversion.
• Hands-on experience with CRM and marketing automation tools (HubSpot strongly • preferred).
• Strong analytical mindset, with the ability to translate data into actionable marketing and sales insights.
• Experience operating in a matrix organization and collaborating across functions.
• Comfortable working in a small, fast-moving organization within a larger corporate group.
Skills & Mindset
• Degree in Marketing, Business, or a related field. xqysrnh