At Avolta (SIX: AVOL), our people are at the driving force behind our success. With a team of over 76,000 individuals representing more than 150 nationalities, we are a truly global company driven by passion, innovation, and excellence.
Born from the combination of Dufry and Autogrill, Avolta is redefining the travel experience through the dedication and expertise of our diverse workforce. Across 73 countries and 1,000 locations, our teams bring energy, creativity, and commitment to delivering world‐class travel retail and food & beverage experiences.
We operate across multiple channels - including airports, motorways, cruise ships, ports, railways, and more - offering endless opportunities for collaboration and growth. Our people are empowered to make an impact, supported by a culture that values teamwork, development, and innovation.
Sustainability and social responsibility are embedded in our strategy, ensuring we grow in a way that benefits both our employees and the communities we serve.
Are you looking for a dynamic, international career where your contributions truly matter? Join Avolta and be part of a team that's shaping the future of travel - together.
PURPOSE OF THE ROLE
The Global Digital eCommerce Emporium Specialist enhances the performance of Avolta's global digital platforms by driving conversion rate optimization through targeted campaigns and personalized digital experiences. This role plays a key part in shaping seamless, data‐driven customer journeys that resonate with the internal audience—primarily employees. Collaborating closely with marketing, analytics, UX, and eCommerce platform teams, the specialist implements initiatives that increase engagement, optimize conversion, and strengthen personalization across digital channels. The position holder reports to the Global Digital eCommerce R&C Manager and can be based in Madrid, ES.
RESPONSIBILITIES
Lead the planning, execution, and analysis of A/B and multivariate tests across global websites and campaign landing pages to improve user experience and conversion.
Identify friction points across product discovery (search), navigation, and checkout, tailoring optimization to the behavior of the shoppers
Work with design, UX, analytics, and development teams to implement data‐driven improvements
Track and report on key metrics, drawing actionable insights from test results to inform the digital commerce roadmap
Design and manage personalized experiences across digital touchpoints using geolocation, behavioral data, shopping patterns
Use segmentation and personalization platforms to optimize content, promotions, and product recommendations
Coordinate with CRM and digital marketing teams to ensure consistency and relevance throughout the customer journey
Analyze customer behavior across digital platforms to understand user journeys, engagement patterns, and conversion driver
Leverage analytics platforms (e.g., GA4, Adobe Analytics) to identify high‐value segments and opportunities for targeting
Collaborate with data teams to build dashboards and reports that monitor KPIs such as bounce rate, time on site, funnel progression, and customer lifetime value
Translate data insights into tailored commercial and content strategies, enabling more relevant, timely, and impactful offers across digital channels
Collaborate with eCommerce platform teams, global marketing, analytics, and regional stakeholders to align efforts with global business goals
Support campaign rollouts with data‐driven testing and personalization strategies adapted to local retail dynamics
Contribute to the global digital roadmap by identifying innovation opportunities and best practices on a global level
WHAT WE ARE LOOKING FOR
5+ years in eCommerce trading, campaign management, or digital sales within a global or regional role
Strong knowledge of eCommerce platforms (Salesforce Commerce Cloud, Magento, SAP Commerce, etc.), personalization and testing tools (e.g., Dynamic Yield, Optimizely), GA4, and campaign management systems
Data‐driven mindset, strong problem‐solving skills, high attention to detail, ability to manage global initiatives, and demonstrated success in cross‐functional collaboration
Fluent in English; additional languages are a plus, especially those relevant to key travel markets
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We look forward to connecting with you soon!
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