Lifecycle Marketing Specialist - Referral & Engagement
Join Edpuzzle as a Lifecycle Marketing Specialist - Referral & Engagement. We are a leading edtech company with offices in San Francisco and Barcelona, serving teachers and students worldwide for over 10 years.
We foster an environment that supports learning, growth, and work-life balance, with high employee satisfaction scores in areas like Work-Life Balance (92%), Leadership (85%), and Employee Engagement (84%).
We are looking for a data-driven professional to manage the full lifecycle of automated marketing campaigns, from strategy to execution, aligned with our growth goals.
Responsibilities include:
* Designing and optimizing multi-touch nurture campaigns using HubSpot, including segmentation, lead scoring, and AI automation.
* Leading testing strategies and supporting global initiatives such as onboarding, retention, churn reduction, and acquisition.
* Analyzing campaign data to derive insights for ongoing improvements.
* Developing localization campaigns and implementing data-driven decisions to enhance performance.
* Managing the full lifecycle of campaigns, ensuring alignment with company initiatives.
* Compiling reports to inform growth strategies.
* Travel may be required, including international trips.
Qualifications:
* 5+ years in marketing, preferably in SaaS.
* Experience with CRM and marketing automation platforms like HubSpot, Marketo, Pardot, or similar.
* Strong background in referral marketing and customer journey management.
* Data-driven with the ability to analyze large datasets and extract insights.
* Skilled in campaign strategy development, testing, and iteration.
* Excellent project management skills in fast-paced environments.
* Knowledge of QA practices for marketing automation campaigns.
* Proficiency in English.
Benefits include:
* Hybrid setup with flexible office use and remote work options.
* Private health insurance with AXA.
* Meal allowance of €2000 annually via Cobee.
* Flexible remuneration for childcare, transportation, and family health insurance.
* 24 paid holidays plus Christmas and New Year days.
* Flexible hours and reduced hours on Fridays.
* Remote-first policy with optional office use in Barcelona.
* Perks like free coffee, snacks, and drinks in the Barcelona office.
We are committed to non-discrimination and equal opportunity employment.
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