Department and Project Description
As a Marketing Performance Analyst Intern for the Nordic Baltic zone, you’ll support the Nordic Baltic Marketing team with data-driven insights and help shape our marketing strategies and optimize campaign effectiveness. Your role will involve analyzing performance metrics primarily focused on marketing automation and PR and providing actionable recommendations and collaborating with cross-functional teams.
You will be working in our Barcelona based team of four Marketing Analysts and reporting to our Customer Experience & Analytics Manager. In this role you will be working together with Marketeers, Channel Managers, Offer Managers, Business developers and other colleagues both locally but also globally.
What Will You Learn?
* Support with regular updates of the email dashboard and the marketable database dashboard (Opt-ins)
* Provide regular reporting on marketable contact evolution and email performance across the Nordic Baltic zone.
* Provide insights and actionable recommendations on SMA performance to improve database coverage, open rate and click-to-open rates.
* Support in tracking and analyzing campaign effectiveness across various channels and segments using tools such as Tableau.
* Analyze metrics such as reach, impressions, conversion rates, leads/ROI for different tactics/channels to evaluate performance and propose improvements to enhance user experience and optimize marketing strategies.
* Assess brand performance by country and channel/segment: brand awareness (quantity), brand recognition (quality) and tier 1 and C-level engagement.
Are You Who We Are Looking For?
* Studying a relevant degree such as Finance, Business Administration, Marketing, Data Science or equivalent.
* Passion for marketing, digital strategies and enhancing customer engagement.
* An analytical mind and inclination for problem-solving.
* The ability to make data-driven decisions and visualize them in an easily understandable way.
* Attention to detail.
* Can-do and positive attitude to challenges and opportunities.
* Effective teamwork and collaboration skills.
* Effective communication capability with different stakeholders.
* Fluent in English.
* Experience in data analysis tools and software such as Excel, Tableau, SEMrush, Google Analytics, ContentSquare, SimilarWeb.
* Ability to work between 4 and 6 hours a day, Monday to Friday, with flexibility to start between 8 and 10 am.
* Can sign an internship agreement with university for at least 6 months.
* Be available to start in May.
What Can We Offer?
* An experience specially designed for learning and development.
* Paid internship: depending on the schedule you establish (min. 20 hours, max. 30 hours per week, €700-900 per month).
* Track your evolution and learning.
* Time flexibility to combine with studies.
* One day of free disposal per month (cumulative).
* Possibility to collaborate remotely up to 2 days per week.
* Duration of 6 months with possibility of extension or contracting.
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity.
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