You’ll handle marketing and sales to make them efficient and steady. Key areas include (for the next 12 months):
- Develop the website: grow traffic from 3000 to 10–20K monthly visits via SEO, Google Ads, and Google Shopping, and conversion from 0% to 1–5%.
- Manage Etsy listings: optimize descriptions, photos, and prices to attract clients.
- Engage with customers: answer queries, collect reviews, offer personalization.
- Run Instagram and YouTube: create content (posts, Stories, coastal decor videos) and analyze audience growth.
- Develop products: ideate and test new items, including photography for sales.
- Use AI: generate photos, videos, and content to streamline tasks.
- Run A/B tests and analyze data (Google Analytics, Etsy Analytics) to optimize.
- And much more — in a startup, tasks pop up unexpectedly, but we’ll tackle them together.
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