THE ROLE:
Reporting to the Head of CRM, we are looking for an experienced CRM and Data Specialist with a holistic business and customer vision and strong understanding of data and tech. In addition to strong CRM and Data skills, we are looking for a strategic and analytical thinker with a proactive and innovative spirit.
This role requires a person who understands and can measure the contribution of CRM to the business. This include the accurate definition of the lifecycle, data qualification, customersand prospect knowledge to optimize the strategy and constantly explore all channels and ways to build a relevant experience (Lead Generation, Social CRM, WhatsApp, Social E-commerce, Gamification).
ACCOUNTABILITIES:
1. Design and develop actionable end-to-end CRM & Loyalty strategies including lifecycle management plans, contact plans, test plans, communication strategies, personalization strategies, segmentation strategies and KPI definitions for our clients.
2. Utilize advanced data analytics tools to extract meaningful insights and trends from customer data and develop comprehensive reports to monitor KPIs, contributing to strategic decision-making.
3. Close collaboration with Data and BI teams to build CRM solutions, driven by best-in-class data strategies.
4. Nurture client relationships as a CRM expert, understanding their goals and needs and ensuring we are exceeding their expectations as well as being proactive with new proposals.
5. Support Agency new business responses.
6. Collaborate with other Agency teams (CX, Analytics, Data, Tech, Creative, Social Media, Commerce) to build holistic CX solutions.
7. Support project scoping, providing accurate estimates of tasks and time required to fulfil project needs.
8. Manage multiple projects with the ability to prioritize and manage workload and client requests.
9. Client KPIs performance reviews (various frequencies) to show learnings, tests, and recommendations.
10. Stay on top of the latest industry trends, tools, and campaigns.
11. Contribute to the optimization of the Agency’s CRM & Loyalty value proposition to maintain our leadership position in the market.
REQUIREMENTS:
12. 5+ years of CRM or Loyalty experience
13. Analytical and strategic thinking
14. Data-driven when making decisions
15. Results driven
16. Strong communication and presentation skills
17. English: Strong Business Proficiency (Bilingual for Business)
18. Knowledge of Automation Platforms such as Salesforce Marketing Cloud, Adobe Campaign and others. Certification valued, not required.
WHAT WE OFFER
19. Permanent contract
20. #Hybrid teleworking model
21. Flexible schedule
22. Training plans in our extensive training platform.
23. 23 working days of vacation, plus 2 long weekends to choose from, plus 3 days at Easter, plus 3 days at Christmas.
24. Your birthday is free!
25. Incorporation into a multinational company with high professional, economic and financial solvency that carries out novel, innovative, and large-scale projects.
ABOUT MRM
MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. The agency was named a “Best Workplaces for Innovators” by Fast Company, B2B Agency of the Year from the Association of National Advertisers (ANA), a four-years-and-counting run as Gartner “Leader” in Global Marketing Agencies Magic Quadrant from 2017-2020, Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award, and, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.