PBenefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Benefit is the No. 1 Brow Brand Worldwide and is synonymous with fun, instant beauty solutions. /ppAt Benefit, everything we do and every product we make is to put a smile on people’s face. We do this by breaking rules with wit and wisdom, solving problems with courage and creativity and by always trying to make real connections with the people we work with and the customers we touch every day. If you work hard, play hard and love to laugh out loud, you are just what we are looking for! /ppReporting to the General Manager Iberia, the Head of Marketing Iberia : /pulliImplements the trade marketing plan and strategy serving the global targeted positioning of the brand and its objectives. /liliMonitors the PR strategy concerning traditional Press as well as for bloggers, vloggers, MUAs celebrities, and ensures all actions both drive the business and raise brand awareness. /liliOversees the strategy on all digital platforms, to develop brand awareness and boost sales. /liliManages, motivates, develops and leads the Marketing Iberia team. /liliParticipates in the operational implementation of all actions, respecting budget guidelines and calendars. /li /ulpWorks closely with the Regional Marketing Digital teams in Paris. /ppbJob Responsibilities /b /pulliRoll-out in Iberia the annual marketing plan negotiated at Sephora Europe level, in coordination with the Regional Marketing team : new product launches, development of our star franchises; Analyze the performance of the brand. /liliNegotiate and organize an animation plan in line with the strategy of the Brand : negotiation with our suppliers, creation of marketing tools, close communication with the field and follow-up of the actions, build-up of consolidated feedback and set up of key learnings. /liliDevelop a strong relationship with our retailers : Be the key person to contact on all marketing related subject; Liaise with Sales, retailers and Flagship stores to identify marketing / promotional opportunities. /liliLiaise with Regional Merchandising Department for all merchandising projects, and develop local merchandising, respecting the guidelines, if applicable. /liliIn line with our DNA, pilot communication projects to develop our Brand Awareness : through media channel, events, or co-branding. /liliOrganizes Iberia Sales Meetings by presenting novelties, marketing strategy and animation plans; All year long, efficiently communicate with sales and field. /liliBuild, nurture, and maintain excellent customized press relations with relevant medias, proactively seeking and discovering media coverage opportunities. /liliManage Make-up Artists Celebrities Relations. /liliDevelopment and communication of Press releases to key journalists / bloggers / vloggers to introduce them to our products, respecting guidelines tools from San Francisco. /liliParticipate / Partner with our retailer’s PR events and build local Brand owned PR Events in coordination with the regional office. /liliDevelop Brand Awareness through traditional digital media. /liliDevelop the ranking and the share of voice of the Brand. /liliBe on all occasions a strong DNA conveyor. /liliCommunity management : Implement the Digital strategy among all social media platforms to develop Brand awareness, optimize visibility and help grow Benefit’s social audiences engagement; Oversee regular social contests (coordinate prizing, work with legal, etc.) identify partners to amplify contest reach. /liliDigital Influencers management : Develop, grow and maintain relationships with top vloggers / bloggers / digital journalists resulting in increased quality placements exposure; Identify, cultivate develop consistent, ongoing relationships with key digital influencers; Work with influencers on contests co-created content, with the goal of reaching new audiences; Participate in blogger / vloggers events. /liliE-retail : Work closely with Sephora and regional teams to optimize our visibility on Sephora.pt. /liliBenefit content site : Work closely with regional teams to update the Corporate Iberia content site and raise Brand awareness; Grow our emailing database. /liliContinually monitor all the digital content to ensure it is on brand and meets strategic objectives. /liliDefine and monitor an action plan for NBBA exposure, in coordination with the E-Retail Digital Manager. /li /ulpbBudget /b /ppManage the Marketing, PR and Digital budgets ensuring that all expenditure is in line with approved budget and forecasts. /ppbInternal Relationships /b /pulliMarketing Teams both in Portugal and Spain. /liliDigital Teams both in Portugal and Spain. /liliSales Team both Portugal and Spain. /liliNBBAs. /liliHR Team. /liliEuropean Marketing Digital team. /liliInternational PR Team. /li /ulpbProfile /b /pulliStrong presentation and Communication Skills. /liliHigh level of positive energy; Creative, reactive fun. /liliProactive, curious, confident, assertive, able to think “out of the box”. /liliWorks well under pressure and to deadlines. /li /ulpbTechnical Skills /b /pulliIT Skills Powerpoint / Word and Excel. Photoshop would be a plus. /liliSpelling competency is a must. /li /ulpbExperience /b /pulliMinimum of 8 years of Marketing PR experience that shall include : /liliSolid marketing competencies and views, definition, and implementation of 360s. /liliPR management and network within the beauty industry with key MUAs, Bloggers, Vloggers. /liliGood knowledge and understanding of making use of Social Media channels. /li /ulpbAdditional Information /b /ppLVMH Beauty Iberia believes in every person’s unique talent and celebrates all singularities. Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment. /ppJ-18808-Ljbffr /ppJ-18808-Ljbffr /p #J-18808-Ljbffr