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Social media project manager (barcelona)

Barcelona
Desigual
Publicada el 29 octubre
Descripción

What we offer you?
**4-day work-week**: we work 34 hours within a 4-day workweek to enhance creativity and work-life balance. Additionally, we offer versátil start and finish times.
**Offices overlooking the sea**: we're located in Barceloneta facing the Mediterranean Sea. The views inspire us, and the environment allows us to enjoy a healthy lifestyle: engaging in sports, commuting by bike or walking, or dining outdoors.
You can flexibilize your salary by allocating it to services such as health insurance, transportation, childcare, and meals. Additionally, you can enjoy coffee, teas, and fresh fruit every day.
You’ll receive a 50% discount on our collections.
What are we looking for?
Proven experience in brand management, preferably in fashion or a related industry.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Deep understanding of market research techniques, branding principles, and consumer psychology.
Results-driven mindset with a focus on achieving measurable business outcomes.
Proficiency in marketing tools, analytics software, and digital platforms.
**Personal Attributes**:
Strong analytical skills with the ability to interpret data.
Results-driven mindset with a focus on achieving measurable business outcomes.
Proficiency in marketing tools, analytics software, and digital platforms.
Strong communication and presentation skills for both internal teams and external stakeholders.
Creativity combined with analytical rigor to balance innovative ideas with data-driven decision-making.
Leadership to make things happen managing lots of stakeholders: capabilities to inspire, engage, persuade and make people act.
Main responsabilities
Organic Social Media Strategy
Develop and implement the organic content strategy for Instagram (IG) and TikTok (TT), ensuring alignment with brand objectives and engagement goals.
Content Calendar Management
Plan and maintain the content calendar for organic posts on IG and TT, guaranteeing timely scheduling and consistency with campaign priorities.
Platform KPI Analysis
Analyze and monitor key performance indicators (KPIs) for IG and TT to track growth and optimize content strategies based on data-driven insights.
Repost Creation
Collaborate with the external agency to create and publish repost content, ensuring alignment with the brand's voice and style guidelines.
Content Coordination
Communicate with the art and content teams to provide clear requirements and oversee the timely delivery of creative assets.
Paid Requests Management
Manage requests related to paid social campaigns (brand and performance), coordinating with relevant teams to ensure efficient execution.
Marketing Calendar Collaboration
Maintain constant communication with the social media team to incorporate new marketing experiences and updates into the social calendar.

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