Qualifications
At least 5 years of experience as category / trade OOH in FMCG
Fluency in English is a must
The employer is a medium‐size company operating in the FMCG industry (food). They are committed to delivering high‐quality products and innovative solutions for their customers. The company values expertise and offers a professional environment for growth and success.
Responsibilities
Develop and implement category strategies tailored to the OOH (Out‐of‐Home) channel.
Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.
Define growth drivers and priority platforms within the OOH channel.
Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).
Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators.
Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.
Look for new product development opportunities working together the Global teams.
Segment OOH customers and design tailored activation plans‐aligned with the principle that OOH is not one‐size‐fits‐all.
Generate selling stories, opportunity assessments, and category arguments for customers.
Build activation plans that improve visibility and rotation.
Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption.
Develop customer‐specific tools: menu boards, chef applications, recipe cards, operational toolkits.
Ensure execution consistency with global brand guidelines and OOH communication frameworks.
Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.
Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing.
Strong ability to analyze market, channel and customer dynamics in the OOH environment.
Capability to translate data and insights into clear category strategies and growth plans.
Solid understanding of commercial KPIs and P&L drivers.
Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.
Strong understanding of route‐to‐market models (direct, wholesalers and distributors, etc).
Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.
Solid experience in trade stories, category projects and joint business planning with customers.
Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).
Strong operational rigor combined with creativity in activation design.
Benefits
Competitive salary range.
Performance‐based bonus of 8%.
Opportunities for professional development and career growth.
Work in an established and respected company in the FMCG industry.
Located in Madrid, offering a vibrant and well‐connected work environment.
#J-18808-Ljbffr