Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. As the Digital Marketing Manager, you will lead digital user acquisition campaigns to grow our market research panels globally. Your focus will be on acquiring high-quality panelists through various channels like affiliate marketing, co-registration, app campaigns, and direct media buying (Google and Facebook Ads, with the help of in-house experts). You’ll also manage user acquisition for specific client projects, what we call Client Communities. Be part of a forward-thinking, global organization that values collaboration and innovation.
Plan and manage digital campaigns to recruit qualified panelists across different markets (usually between 8 to 10 markets) managing budgets in the range of £50k–£100k per month
Plan and manage digital campaigns to recruit users for ad-hoc projects (Client Communities)
Oversee affiliate and co-registration campaigns, and work closely with teams managing Facebook and Google Ads
Take data drive decision leveraging our Power BI dataset
Collaborate with internal teams (Sales, Data, Product, CRM, Design, Helpdesk) and external partners
Identify new digital channels and partnerships to expand reach
Monitor and optimize campaign performance to ensure efficiency and high conversion rates
Use analytics and A/B testing to improve onboarding and campaign results
Report on performance insights and recommendations to stakeholders
Support additional Supply team projects when needed (e.g., Degree in Business, Marketing, Engineering, Economics, or related field are welcome but not required
~ Fluent in English; 3+ years in digital marketing or e-commerce
~ Experience in app-marketing or PPC are a plus
~ Strong grasp of online marketing and performance metrics
~ Comfortable working with data and making data-driven decisions
~ Skilled in tools like Excel, PowerPoint and Outlook
~ We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Training opportunities and career development plan
Competitive salary, performance bonus
Health: Private medical insurance
Flexible working arrangements, including working from home
Join our global team.