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Job Description:
Dentsu and Santander are partnering to drive growth and prosperity by helping Small and Mid-sized Businesses access International Trade through a world-first, global platform and ecosystem of expertise, insight, and connections. This role will be a key member of the team behind our platform’s launch and global success.
About The Role
We are seeking a strategic, execution-driven Marketing Director to lead the development and activation of integrated, through-the-line (TTL) marketing campaigns supporting full product and partner lifecycle goals — find, win, support, and grow. This pivotal role sits at the intersection of brand, product, and commercial, overseeing global go-to-market (GTM) strategy, campaign delivery, and marketing enablement across markets.
You’ll lead with a product-led growth (PLG) mindset and work across channel, strategy, and activation teams to orchestrate impactful global campaigns — with a focus on social media, communications, PR, and events as key growth drivers. You will also support commercial teams and partner marketing programs to ensure unified messaging and scalable business impact.
Key Responsibilities
* Global GTM & Market Entry:
Own the end-to-end strategy for international product market entry, including launch readiness, positioning, and toolkit development.
* Lead the delivery of integrated global go-to-market campaigns, tailored for local execution with consistent global messaging and assets.
* Through-the-Line Campaign Development:
Develop and execute TTL campaigns across the full funnel — blending brand, performance, content, and in-product activation.
* Collaborate with strategy, channel, and activation teams for seamless campaign planning and execution across regions and formats.
Lifecycle Marketing
Find:
Drive global awareness via social, PR, content, and events. Build narratives and visibility in new and existing markets.
Win:
Convert demand through performance marketing, website journeys, and in-product onboarding.
Support:
Equip internal teams and partners with GTM toolkits, sales enablement, and onboarding resources.
Grow:
Increase retention, upsell, and advocacy through lifecycle marketing, storytelling, and community activation.
Product-Led Growth (PLG) Integration
Partner with product and growth teams to optimize acquisition and activation within the product, leveraging freemium, self-serve flows, and in-product messaging. Use product insights and usage data to inform strategy and personalization. Ensure marketing activity is aligned and amplified across owned, earned, and partner channels. Support commercial and partnerships teams on partner recruitment, onboarding, and joint marketing. Maintain brand consistency across all marketing touchpoints.
Strategic & Operational Leadership
Operate at strategic and tactical levels — leading planning and executing campaigns. Bring experience from start-up, scale-up, and corporate environments. Establish scalable best practices and improve campaign effectiveness through testing and iteration.
Qualifications
* 10+ years in global marketing leadership, including startup, scale-up, and enterprise experience.
* Proven success launching products and executing GTM campaigns internationally.
* Deep expertise in full-funnel marketing and product-led growth (PLG).
* Strong experience managing TTL campaigns and cross-functional teams.
* Ability to leverage social, PR, communications, and events as growth levers.
* Skilled in partner marketing and enablement.
* Data-driven with strong analytical, communication, and stakeholder management skills.
* Globally minded, culturally fluent, and collaborative.
Benefits
* Work with top talent and enjoy a vibrant social calendar.
* Attractive, competitive salary.
* Free life and health insurance.
* Career development via Dentsu University and LinkedIn Learning.
* Day off on your birthday, annual wellness days, and employee assistance programs.
* Flexible remuneration schemes.
Inclusion & Diversity
Our culture promotes bringing your whole self to work. We encourage applications from diverse backgrounds, ages, and abilities. We are open to flexible working arrangements and discuss any reasonable adjustments needed during recruitment.
Location:
Barcelona
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Seniority level:
Senior level, Director
Employment type:
Full-time
Job function:
Marketing and Sales
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