Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. With over 600,000 locations in nearly 200 countries and territories, our purpose remains to open ways for a better everyday life.
We believe we can create a world in which people are empowered to build the life they dream of, no matter who they are or where they are. One customer, one family, one community at a time.
ABOUT THIS ROLE
The CRM Marketing Specialist focuses on building and deploying CRM campaigns across multiple countries in the EMEA region to drive activation and retention of customers. The ideal candidate will have 3-5 years of experience in CRM, lifecycle or email marketing with strong skills in ESP management, lifecycle campaign management and strategies, QA processes, and marketing analytics.
ROLES & RESPONSIBILITIES
* Build strong relationships within the global marketing organization and the CRM team to collaborate on testing opportunities for the different customer cohorts (channel, content, timing, offers)
* Build, test and deploy CRM campaigns across multiple countries, including language preference, as it relates to digital, retail and omni-channel executions
* Build, test, and deploy CRM campaigns including personalization and dynamic content across email, push, in-app, SMS, and web push channels
* Contribute to strategic brainstorms on how to engage customers across their lifecycle stages, developing and building lifecycle and nurture workflows for users in your region
* Manage and execute campaigns according to our Marketing Content Calendar, plus expansion playbooks for new countries in your region
* Own the QA and deployment process for your CRM tactics
* Partner with internal marketing teams including design and content to coordinate campaigns, assets, and execution
* Liaise with Country Manager and Revenue teams across your region to deploy corridor-specific messaging designed to convert & retain users across digital and retail customer journeys
POSITION REQUIREMENTS
* 3-5 years of experience in CRM, lifecycle or email marketing
* Experience building and sending from at least one major ESP (we use Iterable)
* Strong knowledge of campaign management and experience deploying journey tactics
* QA process knowledge, bonus points for working with numerous translated email versions
* Ability to dive into marketing analytics and find areas of opportunity to test for scale and impact
* A knack for staying organized with multiple deliverables and competing timelines
* Ability to build campaign performance decks for high level sharing & comprehension
* Strong organizational and communication skills, detail-oriented
* Curiosity and excitement to grow in CRM marketing and to learn about the remittance industry
PERKS & BENEFITS
At Ria, we believe in rewarding our team with more than just a paycheck. Here's what you can look forward to:
* Work-Life Balance & Fun
* Hybrid Working Model – The best of both worlds: flexibility & collaboration.
* Exciting Social Events & Seasonal Celebrations – Because work should be fun too!
* A Day Off on Your Birthday – Enjoy your special day on us!
* Rewards & Recognition
* Annual Employee Recognition Events & Performance Rewards – Your hard work deserves the spotlight.
* ESPP (Employee Stock Purchase Plan) – Invest in your future with us.
* Exclusive Discounts on Company Products & Services – Enjoy perks beyond the workplace.
* Referral Bonus – Earn rewards for referring top talent to join our team.
Wellbeing & Giving Back
* Employee Wellness Weeks – Prioritizing your health, always.
* Volunteer Days & CSR Initiatives – Make an impact beyond the office.
* Generous Annual Leave – Relax, recharge, and enjoy life outside of work.
* Monthly Employee Benefits Card – Access to a wide range of discounts and perks.
* Modern Office Environment – Work in a space that's inspiring and designed with you in mind.
Ria Money Transfer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Check out our website to learn more about the company at:
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company's right to assign or reassign duties and responsibilities to this job as needed.