Position
Reporting to the Head of Architecture and VM, he/she is responsible for the development and implementation of Visual Merchandising strategies within Loewe Perfumes, ensuring that the brand’s vision and objectives are met, both strategically and aesthetically.
Job responsibilities
- Strategic Leadership & Execution:
- - Lead the creation and execution of the global visual merchandising strategy for Loewe Perfumes, ensuring alignment with brand objectives and the Internal and Fashion Concepts.
- Collaborate with the Brand Director to define the seasonal visual strategy and creative concepts.
- Oversee the development of VM guidelines, planograms, and display strategies for both launch and permanent installations.
- Cross-Functional Collaboration:
- - Partner closely with Architecture, Project Management, Marketing, Creative, and PR teams to ensure seamless integration of visual elements within the global 360 program.
- Work with Integral Marketing, Merchandising (Wholesale and Retail), and Architecture to ensure consistent and impactful in-store experiences.
- Support the HQ PR team by integrating local events into the global VM workflow.
- Concept Development & Design:
- - Spearhead the design and implementation of temporary VM activations to support specific product launches and brand storytelling.
- Conceptualize and guide the design of permanent VM installations, incorporating storytelling, artistry, and accessories to enhance the brand experience.
- Trend Analysis & Innovation:
- - Continuously monitor and analyze market trends, competitor activities, and emerging fashion/luxury perfume trends to identify opportunities for VM innovation.
- Conduct regular in-store visits to assess execution and gather insights.
- Global Implementation & Management:
- - Oversee visual merchandising execution across all regions, ensuring brand consistency and adherence to guidelines.
- Maintain strong relationships with regional merchandising counterparts (IBERIA, EMEA, JAPAN, APAC, US) through regular communication and collaboration.
- Ensure timely creation, deployment, and adherence to Launch 360 VM guidelines for all product activations.
- Team Leadership & Development:
- - Lead, organize, and motivate a team of 3 VM professionals, fostering a culture of creativity, continuous learning, and high performance.
- Optimize VM tools and workflows to maximize team productivity and efficiency.
- Project & Vendor Management:
- - Supervise VM project management from concept to execution, ensuring projects are completed on time, within budget, and to the highest quality standards.
- Manage relationships with suppliers, negotiating pricing and ensuring timely delivery of materials.
Profile
COMPETENCIES
o Leadership
o Emotional Intelligence
o Excellent Communication (written and verbal)
o Results-Oriented
o Collaboration & Influencing Skills
EXPERIENCE & QUALIFICATIONS:
o Minimum 8 years of experience in Visual Merchandising within a luxury brand, preferably in a global capacity.
o Demonstrated expertise in regional and local point-of-sale characteristics (FSS, department stores).
o Proven ability to thrive in a fast-paced, proactive environment.
o Strong creative skills in graphic and POSM design. Artistic mindset.
o Excellent knowledge of graphic printing, POSM, and scenography production and execution methods.
o Proficiency in PC/Mac software: Adobe Creative Suite (InDesign, Photoshop, Illustrator), MS Office, 3DS Max (preferred).
o Fluency in English and Spanish (preferred).
LOEWE PERFUMES
MAISON
LOEWE Perfumes adds a multisensory dimension to LOEWE via a kaleidoscopic range of iconic fragrances for men, for women and for the home that combine vibrant, nature-inspired olfactory experiences with bold visual expression.
In 1972, LOEWE launched its first women’s fragrance: L de Loewe. Because of its success, the House began investing in international perfumery retail. LOEWE Perfumes has kept sustaining the brand’s Spanish legacy, artisanal savoir-faire and innovative spirit guided, since 2013, by the creative vision of Jonathan Anderson, LOEWE’s Creative Director, in partnership with in-house perfumier, Nuria Cruelles.
Encompassing the Botanical Rainbow—nine iconic fragrance families that translate the depth and variety of Nature’s inspiration into the medium of perfume—and LOEWE Home Scents—twelve plant portraits capturing the authentic essences of a vegetable garden—plus the ever-expanding, hedonistic Paula’s Ibiza fragrance families and the Un Paseo Por Madrid collection, LOEWE Perfumes creates a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.