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Adobe customer journey analytics engineer

Cognizant Netcentric
Publicada el 1 abril
Descripción

What makes Cognizant Netcentric a great fit for you?

Para una comprensión completa de esta oportunidad y de lo que se requerirá para ser un candidato exitoso, siga leyendo.

At Cognizant Netcentric, we create memorable digital experiences for the worlds leading brands. We are a diverse, global community of 1,500+ Adobe experts working across countries, cultures, and technologies.

Our inclusive culture blends the entrepreneurial spirit of a startup with the stability, resources, and learning opportunities of a global organisation.

With Holacracy at our core, every individual is empowered to make an impact.

What you will do in this role:

Tag Management & Analytics

- Implement and customize Adobe Launch configurations including rules, extensions, and data elements.
- Deploy Adobe Experience Platform Events using Web SDK and ensure robust data quality.
- Work with data layer specifications including design, implementation, and consumption across digital properties.
- Develop and troubleshoot JavaScript-based solutions including DOM manipulation and custom tracking logic.
- Work with HTML, CSS, and jQuery to support tagging and personalization requirements.
- Apply software engineering best practices including iterative development, version control, and documentation.

AEP & Data Engineering

- Implement Adobe Web SDK integrations across web properties, ensuring accurate and scalable data collection.
- Design and maintain XDM schemas aligned with business requirements and AEP best practices.
- Configure and validate data ingestion workflows within Adobe Experience Platform.
- Support Customer Journey Analytics implementations including connection setup, dataset mapping, and validation.

Personalisation & Optimisation

- Implement Adobe Target activities including A/B tests, personalization experiences, and audience-based targeting.
- Collaborate with marketing teams to translate personalization strategies into technical execution.
- Ensure proper integration between AEP, Target, and Analytics for end-to-end experience delivery.

Cross Functional Collaboration

- Partner with analytics, marketing, and engineering teams to understand requirements and deliver scalable solutions.
- Participate in code reviews and QA processes to ensure high-quality deployments.
- Support troubleshooting and debugging across the Adobe Experience Cloud stack.

Data Governance & Consent Management

- Implement and maintain consent management integrations (e.g., CMP tools) with Adobe Experience Platform and Web SDK.
- Ensure all data captured aligns with client's privacy standards, regulatory requirements (e.g., GDPR), and internal governance policies.
- Configure consent signals and enforce them across Adobe solutions (Analytics, Target, AEP, CJA).
- Support identity governance, including pseudonymization, anonymization, and identity stitching considerations.

Required Skills & Experience

- Operational experience with Adobe Launch (Tag Management).
- Hands-on experience with Adobe Experience Platform including Web SDK and XDM schema design.
- Hands-on experience in configuring Customer Journey Analytics Data connections and Data views
- Experience in designing and creating Dimensions, Metrics in CJA
- Experience implementing Adobe Target for testing and personalization.
- Experience with server-side tagging or edge-based data collection
- Exposure to CDP or identity resolution concepts
- Understanding of consent management platforms (CMPs) and privacy-compliant data collection.
- Familiarity with data governance frameworks, data classification, and regulatory compliance (e.g., GDPR)
- Familiarity with Adobe Experience Platform data governance features (labels, policies, enforcement).
- Basic understanding of API integrations
- Experience working in agile environments
- Strong JavaScript, HTML, CSS, and jQuery skills with comfort manipulating the DOM.
- Good understanding of browser technologies including debugging tools and performance considerations.
- Experience with data layer design and consumption (e.g., JSON, event-driven models).
- Understanding of digital marketing and analytics concepts such as attribution, segmentation, and KPIs. xpzdshu
- Familiarity with software engineering principles including iterative development and version control.

At Cognizant Netcentric you get:

- Permanent contract
- 30 working days of vacation
- Flexible working hours
- Recognition bonus system
- Private health insurance
- Apple work equipment
- WFH equipment + welcome package
- WFH monthly expenses compensation
- Access to Udemy courses
- Adobe certification
- Sponsored gym membership
- Tax-free benefits (ticket restaurant, kindergarten and transport)
- A dynamic and international team
- Everyone has a voice; we are a Holacracy organisation

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