Paid Media Specialist & Analyst Location: Remote from Spain (an indefinite Spanish employment contract)We are looking for a Senior Digital Paid Media Specialist & Analyst to join our Global Digital Marketing team.The ideal candidate will bring practical experience with global digital campaign analysis, paid media expertise and data-driven insight generation.This role will help shape and scale our Customer digital marketing analytics capabilities.You will work cross-functionally with global and local marketing teams and media agencies to bring clarity to campaign performance, optimize investment, and connect marketing activity to business outcomes.We are seeking an experienced and innovative Paid Media Specialist to lead our integral data-driven decision-making initiatives.This role is ideal for a strategic thinker with a proven track record in creating and executing comprehensive analytics strategies that empower international brands.Requirements:~5+ years of experience in digital marketing analytics, with a focus on strategic analysis and insights~3+ years of experience in planning, running and optimizing paid display, paid social and programmatic campaigns.~3+ years hands-on on Google Ads, Meta, and programmatic platforms~3+ years of end-to-end campaign setup, optimization, and reporting across these channels~ Advanced proficiency with GA4, GTM, and data-visualization tools (Tableau, Looker Studio, Qlik)~ Experience working with data lakes/warehouses (Amazon Redshift, BigQuery, SnapLogic)~ Experience with marketing automation platforms (Salesforce Marketing Cloud, Datorama).~ Proven track record of translating complex data into actionable growth strategies for global or multi-market audiences, delivering measurable business impact~ Excellent quantitative and qualitative reporting skills; ability to craft compelling narratives from analytics outputs that link insights to potential ROI~ Passion for performance/growth marketing, self-driven with a continuous improvemen