Our ambition at Novartis is to be a recognized leader in Data, Analytics, AI & Platforms (DAP). The DAP group seeks a highly motivated leader for the Omnichannel Platforms, which include events management, webinars, social media listening & publishing, among others. This role is aimed to enable and manage digital marketing platform solutions at international, regional and country levels to support and drive commercial, medical and value & access activities. The Director will provide thought leadership in shaping omnichannel solutions for brand strategy, customer journeys and campaign management.
Position
Director, Omnichannel Platforms – Barcelona, Spain (Hybrid)
Relocation support is available.
Role Overview
As Director, Omnichannel Platforms you will enable and manage digital trust platform solutions across international, regional and country levels, supporting commercial, medical and value & access activities. The role works closely with Data, Analytics, AI and Data Science, Commercial Launch Strategy, Medical, Value & Access, CLS, S&G, DDIT, BSI and other commercial teams to scale impactful marketing platform solutions across the commercial value chain. You will be accountable for enabling and governing centralized, multi‑tenant consent, preference, identity and access management platforms within the omnichannel strategy, focusing on customer engagement excellence and business process efficiency. You will also keep abreast of best‑practice developments in marketing platforms and DAP solutions.
Key Responsibilities
- Lead the implementation of omnichannel platform governance, integrations, operations, resource prioritisation, budget planning and work planning, including events management, webinars and social media listening & publishing.
- Drive excellence in the definition, execution and operations of orchestrated digital platform solutions that support customer engagement.
- Monitor digital marketing platform efficiency and measure their impact on business operations and decision‑making processes.
- Gather business requirements, vision and strategies from business process owners across CLS, Medical, Value & Access, IRC and S&G, and translate them into tactical execution within the digital marketing ecosystem.
- Contribute to defining the DAP strategy and shaping omnichannel platform objectives and tactics.
- Partner with country teams to tailor the orchestration of digital marketing platforms to local needs while preserving standardisation needed for scale and speed.
- Collaborate with ethics, legal and compliance teams to apply governance, reduce risk and enable appropriate use of platforms for compliant procurement, data protection and data use while maximising automation and integration across technology, data and analytics ecosystems.
- Plan and manage budget, resources, timelines, solution lifecycles and change‑management activities.
- Stay informed about emerging thinking and leading practices in marketing platforms across the industry.
Minimum Requirements
- Graduate degree (ideally MSc/PhD) in a quantitative field such as IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics or Statistics.
- 10+ years of experience in technology, data, analytics, IT or a related field.
- 5+ years of experience in marketing infrastructure, pharmaceutical, biotech, healthcare or consumer environments, with a strong understanding of analytics and pharma datasets and use cases.
- Strong understanding of the end‑to‑end pharma value chain commercialisation process, with experience in marketing and sales analytics.
- Experience with Agile ways of working.
Desirable Requirements
- Hands‑on and leadership experience in data, tech and analytics environments.
- Experience deploying commercial platforms with large‑scale and cloud‑based data architectures.
- Ability to independently lead a range of digital platform initiatives using pharma commercial data.
- Experience building AI solutions embedded in marketing platforms such as CRM, SFMC, web ecosystems and social media.
- External recognition as a marketing platform leader through publications, presentations or similar contributions.
Benefits and Rewards
- Annual base salary ranging from €84,400 to €156,800.
- Performance‑based bonus potential.
- Long‑term equity awards granted at group level.
- Company vehicle or car allowance in accordance with local Novartis policies.
- Insurance plans, retirement plans, wellbeing resources and global recognition programmes.
- Flexible and hybrid working options where possible.
- Minimum 14 weeks paid parental leave.
Commitment to Diversity and Inclusion
Pay equity is a fundamental principle of our employment policy and reflects our commitment to create a diverse, equitable and inclusive environment that treats all employees with dignity and respect.
