Strategic Marketing Director (market insights / BI)
International scope | Food & Fast-Moving Consumer Goods (FMCG)
We are seeking a Strategic Marketing Director with a solid background in fast-moving consumer goods and a passion for market intelligence, strategic branding, and customer-focused innovation.
The ideal candidate will translate data into strategic decisions, strengthen brand positioning, and lead innovation across different business units and markets.
Main Objectives of the Role:
* Lead market research (trends, products, customers, competitors) and identify business opportunities.
* Implement a Business Intelligence approach to support the Business Unit's strategic planning and operations.
* Define and drive the company's communication strategy in coordination with the corporate communication team.
* Lead and implement the brand strategy globally.
* Support the preparation of country-level commercial plans together with sales teams.
* Establish a reporting and analysis system to support strategic decision-making and opportunity identification.
Information Management
* Structure and manage market information for value creation and product development.
* Deliver clear, actionable reporting to support business planning and cross-functional decision-making.
New Product Development
* Lead the NPD process and coordinate cross-functional teams for new product launches.
* Define milestones, KPIs, testing protocols, and launch deliverables.
* Ensure alignment with market expectations and internal business goals.
Cross-Functional Collaboration
* Collaborate with sales teams to support strategic planning at the country level, aligned with corporate goals.
Commercial Support
* Drive brand development and ensure consistency across business units.
* Guide local marketing efforts to align with the overall brand strategy and positioning.
Candidate Profile:
* University degree in Business Administration, Marketing, International Trade, or similar.
* Postgraduate studies in Strategic Marketing or related disciplines preferred.
* 8+ years of experience in strategic marketing roles within FMCG, with a strong background in:
* Digital and omnichannel strategy
* E-commerce and content marketing
* P&L responsibility and investment optimization
* Reporting to senior executive/C-level stakeholders
* Expert-level knowledge of Market Insights and Business Intelligence
* Strong experience in Strategic Brand Development
* Excellent communication and presentation skills
* Used to working with high-performance teams and senior management
* Strategic mindset, analytical thinking, and creativity
* Strong business acumen and passion for value creation
* Proficiency in Microsoft Office, CRM systems, and AI productivity tools
* Fluent in Spanish and English (French or other languages are a plus)
* Flexible, self-motivated, and capable of working autonomously
This opportunity is ideal for a strategic thinker with global vision and a deep understanding of consumer behavior, who enjoys translating market knowledge into concrete business action.