Senior Brand Manager Super Premium Brands
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.Meaaningful Work From Day One
This position sets the vision, objectives, and strategies for the Gin Mare and Embed portfolio in Iberia. It is a key strategic thought partner to the Head of Marketing on Embed strategy, business development & priorities and resource allocation. The Senior BM will be responsible for close collaboration with cross-functional teams and agency & distributor partners, to develop annual and long-term strategic brand plans for Iberia.What You Can Expect
Brand Strategy & ExecutionLead development of Gin Mare and Diplomatico Rum (95% of your workload)Lead acceleration and development of SP strategy and portfolio/market prioritization in collaboration with Head of Marketing and GM.Develop a close working relationship with integral brand teams to align brand plans and long-term strategic direction.Given the importance of the Iberia market for both brands, being a strong partner and consultant for the global team contributing to development of global strategy and brand communications.Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc.Provide guidance and input into local agency relationships by brand.Scope new product and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases.Partner closely with trade marketing and sales team for effective channel & customer programs across Off Premise, On Premise and E-Commerce.Track and measure key bra