Description
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Job Summary
The Global Ad Operations Manager will join a team who is responsible for the correct set-up in adservers and/or adverification servers of digital campaigns for a wide range of large international clients managed within the Global Ad Operations Centre of Excellence in Madrid, Spain
With functions including supervision of day-to-day trafficking of campaigns and client-side tagging, as well as troubleshooting or technical implementation issues, the role requires an excellent customer service orientation, supporting other Havas teams across planning and trading functions, to optimize campaigns and maximize advertising results.
The role requires natural interest of understanding the overall set of ad technology platforms and inter-relationship between them to provide with best in breed approaches and solutions to the digital tracking and optimization of digital marketing campaigns for our Global clients.
This will require daily interaction with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure consistent and accurate delivery of all digital advertising campaigns.
Mission & Responsibilities
1. Understand specificities of each client advertising stack and data collection ecosystem
2. Understand client objectives and how the agency delivers media strategies to accomplish them
3. Support media planning discussions regarding trafficking strategies and related measurement needs
4. Liaise with internal teams (planners and traders) to provide with best-in-class tracking implementations
5. Provide custom client solutions to specific tracking needs or campaign implementation (e.g. DCO)
6. Steward compliance of guidelines/standards for each client, updating documentation when applicable
7. Manages workload across team members, balancing demand and priorities across clients
8. Oversee the correct set-up of campaigns for each client following the correct guidelines/standards
9. Resolve issues questions about campaign set-up and trafficking with the team or 3rd parties
10. Liaise with planning teams, programmatic/social traders, or publishers) to troubleshoot issues
11. Liaise with 3rd party companies to find solutions or troubleshoots issues (tag management, consent, analytics, trading teams, publishers, …)
12. Oversee trafficking processes and ensure ongoing compliance within Global team members
13. Support on training initiatives (both internally and with other AdOps teams or planning/trading teams)
14. Support to keep knowledge base and client related documentation always up to date
15. Support on building different tools to run and optimize execution of internal processes
16. Stays aware of the latest technologies to improve agency offering
Experience
17. +3 years of experience in ad operations, trafficking, and ad technologies in a Global media agency
18. International experience is a plus
Technical skills
19. Extensive experience with different adserving solutions (CM360, AdForm, Flashtalking)
20. Extensive experience with main adverification technologies (DoubleVerify, IntegralAdScience, MOAT)
21. Basic knowledge of tag management systems (e.g. Google Tag Manager, Tealium)
22. Broad understanding of analytics solutions (Google Analytics, Adobe Analytics, …)
23. Broad understanding of other AdTech solutions: DSP, Social Platforms
24. Exposure to implementation of DCO with rich media solutions (e.g. Google Studio) is a plus
25. Exposure to Attention measurement partners (Lumen, Adelaide, Playground XYZ) is a plus
26. Exposure to other marketing platforms: DMPs, CDPs, CRMs is a plus
27. Basic knowledge of programing languages, mainly JavaScript and HTML
28. Basic knowledge of project management software (e.g. JIRA)
Soft skills & Competencies
29. Experience supervising AdOps/Trafficking teams
30. High level of the English language is a must, given the international aspect of the position
31. Strong communication skills
32. Team player who enjoys working in a collaborative, open environment
33. Excellent customer service focus and client-centric orientation
34. Highly motivated and full of initiative
35. Methodical, analytical mindset, well-organized, and detail-oriented
36. Strong data-driven culture / analytical abilities
37. Genuine curiosity to learn how things work
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Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.