Our client is a highly desirable Global Leading Premium Contemporary Footwear Brand known for its creativity, innovation and heritage.
Mission of the Position
Design and implement compelling in-store displays, window concepts, and brand presentation standards to attract traffic and increase revenue. Ensure these visual strategies align with the global business strategy, Go-to-Market (GTM) plan, and product range. Maintain world-class visual execution across all channels and markets, adapting to regional nuances while preserving brand consistency.
Responsibilities
- Lead the general visual merchandising (VM) strategy across all retail channels : Direct operated stores, outlets, department stores, franchises, and distributors.
- Define seasonal and promotional VM concepts aligned with GTM strategy, product launches, and marketing campaigns.
- Source and coordinate creative materials, props, and accessories for store and window displays.
- Ensure global consistency in visual execution while adapting for local market needs and formats.
- Oversee implementation across worldwide regions, ensuring excellence in store presentation.
- Support and train store teams on VM guidelines, execution standards, and brand storytelling.
- Collaborate cross-functionally with key stakeholders in Design, Product, Retail, Marketing, and Buying.
- Monitor and report on visual performance KPIs, identifying areas for improvement and driving impact.
- Research and apply design, retail, and lifestyle trends to continuously innovate visual strategy.
- Manage the VM budget and resources efficiently across all channels and markets.
Skills for the Position
- Solid experience in VM or retail visual roles within lifestyle or premium international brands.
- Strategic, business-oriented mindset with a strong aesthetic sensibility.
- Detail-oriented, hands-on, and performance-driven approach.
- Proven ability to operate in a general, multi-channel environment.
- Excellent cross-functional communication and collaboration skills.
- Fluent in English; additional languages are a plus.
Main Stakeholders
Internals: Retail Director, Product Manager, Country Directors, Retail Area Managers, Store Managers, Design and Content Teams, Retail Operations Manager.
Externals: Distributors, Suppliers.
Reports to: Head of Retail Marketing.
Requirements for the Position
- Relevant previous experience in visual merchandising within the fashion industry.
- Advanced knowledge of visual design tools.
- Strong analytical and project management skills.
- Background in design, fashion-related management, and retail.
- Flexible schedule.
ESG Objective
Align the organization of visual retail with ESG goals and priorities, maintaining a sustainable and profitable business model, fostering cooperation and partnerships with stakeholders, promoting human and professional development, encouraging inclusive growth, and offering unique customer experiences.
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