Walnut Village Senior Retirement Community
**Director of Sales & Marketing**
**Full-time / Salaried**
**Monday thru Friday / 8:00am - 5:00pm**
**$86,000 - $92,000 Annually**
**JOB SUMMARY**
Under the direction of the Executive Director, the Director of Marketing and Sales is responsible for the sales, marketing and public relations program for the community and achieving budgeted occupancy.
**ESSENTIAL FUNCTIONS**
Include the following. Other duties may be assigned as necessary.
- Provides quality Customer Service efficiently to residents, families, co-workers and vendors in a manner to ensure satisfaction.
- Manages all aspects of the Sales and Marketing Department; including but not limited to all department budget and processing invoices to be paid.
- Maintain focus on goal of 100% occupancy at all times.
- Maintains accommodation inventory and tracks accommodation fee changes in accordance with the community budget/strategic plan.
- Oversees FY planning. Ensures there is a plan in place and executes the plan.
- Initiates and oversees creating updated guestrooms.
- Maintains the contact tracking database by checking month end figures and assuring that completed and consistent data is entered in the Dynamics system.
- Manages and assists all members of the department.
- Responsible for community outreach, local competitive market analysis, annual sales and marketing plan and external strategies and market rates.
- Regularly reviews market rates with Executive Director to maintain competitiveness.
- Provides direction, oversight and action to complete the sales process.
- Initiates team building and goal setting. Ensures an environment of positive teamwork and trust.
- Works closely with Environmental Services and Maintenance departments as accommodations get prepared for new residents.
- Walks through the community with an eye for cleanliness and recognizes and reports all repair and housekeeping issues.
- Responsible for meeting established sales goals and having a focus of 100% occupancy by developing “out of the box” sales strategies and models.
- Evaluates customer needs and builds productive and trustworthy relationships.
- Source new sales opportunities and close sales to achieve monthly and annual goals.
- Play a key role in increasing income and revenue for the community.
- Negotiate with prospects, generate leads and qualify prospects.
- Manage sales and provide move-in coordination.
- Complete home visits and encourage create follow up strategy with the sales team.
- Attends and participates in the weekly and/or monthly committee and staff meetings assigned by Executive Director.
- Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include supervise Sales and Marketing staff, interview, accept and train volunteers; planning, assigning and directing work; appraising performance; addressing complaints and resolving problems.
- Follows and ensures department safety standards, practice body mechanic techniques and participate in campus-wide safety programs.
- Performs all duties in a safe and efficient manner. Wears PPE/safety equipment as required for the job. Reports any safety hazards and/or accidents to supervisor. Follows highest standards of cleanliness.
**JOB REQUIREMENTS and QUALIFICATIONS**
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Bachelor’s degree (B.A.) from a 4-year college or university; or 1-2 years related experience and/or training; or equivalent combination of education and experience.
- Minimum 2 years’ experience in real estate, public relations, marketing or sales.
- Retirement home or geriatric experience preferred, self-motivated and able to successfully advance sales.
- Numerical ability necessary for report preparation and presentation and various computations to maintain and monitor departmental budget.
- Must have good written and oral skills in English in order to communicate with employees, residents and prospects.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations; ability to write reports, business correspondence, and procedure manuals; ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment o