LHC International Southern Europe is a specialised Executive Search boutique focused on Hospitality and Real Estate. Our work centres around identifying and appointing senior leaders and key executives who drive sustainable growth, operational excellence, and long-term asset value.
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We have been retained exclusively to source the best possible candidates for the following role:
COMMERCIAL DIRECTOR SPAIN (reporting to the General Manager)
Location: Andalusia, Mallorca or Barcelona
Role Overview:
We are seeking a highly strategic and results-driven Commercial Director to lead the ultra-luxury hotel's overall revenue generation strategy across Revenue Management, Sales, Marketing, and PR. This role is instrumental in driving top-line performance, strengthening brand positioning, and ensuring a cohesive commercial approach aligned with ultra-luxury standards.
Key Responsibilities:
Commercial Strategy
Define and execute the hotel's integrated commercial strategy.
Identify growth opportunities across key markets and segments.
Ensure brand consistency and positioning across all channels.
Revenue Management
Oversee pricing, inventory, and distribution strategies.
Analyze market trends, demand patterns, and competitive set.
Drive performance across key KPIs: Rev PAR, ADR, Occupancy, GOP.
Lead budgeting and forecasting processes.
Sales
Lead and develop the sales team across segments (Leisure, Corporate, MICE, Consortia).
Build and maintain strong relationships with key accounts and partners.
Represent the hotel at industry events, trade shows, and roadshows.
Marketing
Develop and execute the marketing plan (digital and offline).
Oversee website performance, SEO/SEM, CRM, and social media.
Drive brand campaigns, launches, and activations aligned with luxury positioning.
Public Relations (PR)
Manage PR strategy and media relations.
Build relationships with press, influencers, and opinion leaders.
Oversee brand exposure, events, and reputation management.
Leadership
Lead, mentor, and inspire a multidisciplinary commercial team.
Set clear objectives and drive performance culture.
Foster collaboration, accountability, and excellence.
Candidate Profile:
Experience
8–10+ years in senior commercial roles within luxury or ultra-luxury hospitality.
Proven leadership across Revenue, Sales, and Marketing functions.
Strong track record in driving revenue growth and brand positioning.
Education
Degree in Business Administration, Marketing, Hospitality, or related field.
MBA or postgraduate degree is a plus.
Skills & Competencies
Strategic mindset with strong commercial acumen.
Data-driven decision making.
Excellent leadership and team management skills.
Strong communication and negotiation abilities.
Deep understanding of luxury service standards and customer expectations.
Languages
Fluent in Spanish and English (mandatory).
Additional languages are a plus.
What Our Client Offers:
Opportunity to join a leading luxury hospitality asset.
High-impact strategic role.
Competitive compensation package + performance bonus.
International and dynamic environment.
If you are a commercially driven leader with a passion for luxury hospitality and a proven ability to deliver results, we would love to hear from you.
Due to the high volume of applications received, we will only be contacting candidates whose experience and qualifications closely align with the responsibilities outlined in the job description. xpzdshu Please also note that only candidates who have the legal right to work in the EU will be considered for this role.