We are Semrush, a global tech company developing our own product – a platform for digital marketers. Are you ready to be part of it? This is your chance! We’re hiring for a Senior Product Marketing Manager (Datos Team). Tasks in the role Develop and execute comprehensive GTM plans for new product launches and feature updates. Define and refine product positioning, messaging, and value propositions, ensuring alignment with market needs and customer insights. Conduct market research and competitive analysis to inform product strategy and GTM initiatives. Be the main point of contact to collaborate with Product and Sales teams to develop sales enablement materials, including presentations, demos, and training resources, with the help of our Content Marketing Manager. Analyze GTM performance metrics and provide insights to optimize future initiatives. Lead the development and execution of GTM strategies aligned with business objectives. Collaborate with cross-functional teams to define target audiences, develop marketing campaigns, and optimize sales processes. Monitor market trends and customer feedback to identify GTM opportunities. Work closely with the Content Marketing Manager to ensure product content aligns with GTM strategy. Drive projects independently and proactively. Identify and resolve communication and process bottlenecks. Mentor team members, fostering collaboration and continuous improvement. Build and maintain relationships with key stakeholders. Who we are looking for Bachelor's degree in Marketing, Business, or related field. Proven experience in product marketing and GTM execution, preferably in B2B DaaS, data SaaS, or technology environment. Strong understanding of product lifecycle management and GTM best practices. Excellent communication, presentation, and interpersonal skills. Proficiency in project management tools (e.g., ClickUp, Jira). Strong analytical and problem-solving skills. Ability to work independently in a fast-paced, remote environment. Experience in creating and implementing internal processes. Ideally based in Europe / CET or ET time zones. A bit about the team Datos, a Semrush company, is a global clickstream data provider focused on licensing anonymized, privacy-secured datasets. Founded in 2019 with offices in New York City (HQ), Spain, and Germany, Datos offers access to desktop and mobile browsing behavior data for tens of millions of users worldwide. Benefits Unlimited PTO Flexi Benefits for hobbies Employee Support Program Family member financial aid Employee Resource Groups Office meals, snacks, and drinks Teambuilding activities Training, courses, conferences Employee gifts About Semrush Semrush is a leading SaaS platform for online visibility management, helping businesses run SEO, PPC, content, social media, and competitive campaigns. With over 16 years of development, numerous awards, and a public listing on the NYSE, we serve over 10 million users globally with a team of over 1,700 employees. Our Diversity, Equity, and Inclusion Semrush is an equal opportunity employer. We value diversity and encourage everyone to apply, regardless of background. We are committed to creating an inclusive environment where everyone feels they belong. We look forward to welcoming you onboard! J-18808-Ljbffr