Marketing Specialist Location: Madrid | Full-time | Reports to: Head of Marketing Are you passionate about digital marketing, brand building, and lead generation? At LHH Spain, were looking for a Marketing Specialist to support our public employment and training projects by boosting visibility, generating leads, and managing our digital presence. Your Mission Develop and execute multi-channel marketing strategies to increase brand awareness and generate qualified leads in the B2B market. Key Responsibilities Digital Marketing & Lead Generation · Develop and optimize digital campaigns (SEM, LinkedIn Ads, X/Twitter Ads) aligned with audience targeting goals. · Manage and update website content, blog posts, landing pages and CTAs to maximize SEO and conversion. · Track and analyze campaign KPIs (CTR, ROI, conversion rates), applying performance-driven insights. · Plan and execute integrated lead generation strategies across paid and organic channels. · Collaborate with sales teams to align MQL/SQL definitions and improve funnel conversion. Social Media & Content Strategy · Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels. · Create and schedule engaging, brand-aligned posts using Hootsuite or similar tools. · Monitor engagement and audience growth, optimizing posts based on analytics. · Collaborate with internal design teams or agencies to produce creative assets (banners, infographics, videos, etc.). Website & SEO Management · Coordinate with internal stakeholders to develop and maintain SEO-optimized pages. · Ensure on-page SEO best practices are applied to all new and existing content. · Propose and develop new web sections aligned with business priorities and campaigns. CRM & Email Marketing · Build and manage email campaigns in Pardot and Salesforce, tailored to different audience segments. · Design automated journeys, newsletters, and drip campaigns with clear conversion goals. · Create forms and landing pages to capture and nurture leads. · Monitor open rates, click-through rates, and engagement to continuously improve performance. Events & Brand Activation · Support the planning and marketing of online and in-person events such as webinars, conferences, roundtables, and public programs. · Coordinate all marketing assets and communications before, during, and after events to maximize visibility and engagement. · Develop speaker materials, invitations, registration pages, and post-event follow-up content. · Collaborate with internal teams to ensure brand consistency and accurate messaging across all event-related materials. Collaboration & Asset Development · Work with internal communications, PR, corporate branding, external agencies, and design teams to produce campaigns and materials that reflect our values and tone of voice. · Help create best-in-class content assets that align with audience insights, campaign goals, and global brand guidelines. · Ensure campaigns and deliverables are adapted to local market needs while maintaining brand coherence. What We’re Looking For · 3 - 5 years of experience in B2B and B2C marketing and lead generation. · Hands-on experience with SEM, email marketing, social media management, and marketing automation. · Experience coordinating events (virtual and in-person). · Strong analytical mindset with the ability to interpret metrics and optimize performance. · Fluent English (C1 minimum). · Proactive, collaborative, and highly organized with excellent communication skills. Si estás interesado/a envía tu CV a: cristina.castaneda@lhh.com