Digital Marketing Manager (Strategy + Execution) — Remote (Europe preferred)
Vet is an all-in-one platform that connects veterinary practices directly with locum vets and RVNs—no intermediaries. We're transforming how veterinary locum work is booked in the UK—and we're scaling fast.
The Role We're looking for a senior digital marketer (5+ years experience) who can own our marketing strategy and execute independently in a lean, fast-moving team. This is a remote-first role (hybrid optional if you're London-based).
You'll be responsible for building and running a marketing engine that consistently produces content, campaigns, and measurable growth across key channels.
Type: Full-time remote (contractor or employee, depending on fit)
What You'll Do Strategy & Planning
Build and maintain a clear marketing strategy (ICP, positioning, messaging, channel plan, quarterly goals)
Run market/competitor research and turn insights into actionable campaigns
Create and manage campaigns across Meta / Google / LinkedIn (as relevant), including creative testing and optimisation
Improve funnel performance with data-driven iteration (landing pages, lead capture, conversion basics)
Build and run email campaigns and automations (Mailchimp or similar)
Content & Creative
Plan and manage social media content calendars
Edit video and images for social content (short-form is important)
Produce or coordinate ad creatives and content assets (you don't need to be a designer, but you must be able to ship)
Track key performance metrics (CAC/CPA, CPL, conversion rates, engagement, pipeline impact)
Consistent content cadence (social + email) that supports growth objectives
Improved campaign performance through structured testing (creative, audiences, messaging)
5+ years in digital marketing with evidence of results (metrics, case studies, examples)
~ Strong in marketing strategy + hands-on execution (you can do both)
~ Experience with social media planning/management and basic video/image editing
~ Experience running email marketing (Mailchimp or similar)
~ Strong analytical skills and a data-driven mindset
~ Excellent English communication; Spanish is a plus
~ SEO/content strategy experience
Notion / HubSpot / GA4 / Looker Studio experience
Tools (examples) Meta Ads, Google Ads, LinkedIn Campaign Manager, Mailchimp, GA4/Search Console, Notion, Canva/Figma, CapCut/Premiere (or equivalent)
Preferably contractor (freelance) for long term.
Links to content you edited/produced (ads, short-form, social posts)
# Your availability (hours/week) + your rate
#