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Marketing manager

Madrid
Centauro Rent a Car - Alquiler de coches
Responsable marketing
Publicada el 28 enero
Descripción

PCentauro Rent a Car is a company dedicated to the vehicle rental sector with more than 50 years of experience in the industry. Our headquarters are located in Alicante (Spain), and we operate in the most popular tourist destinations across Southern Europe and the Mediterranean coast: Spain, the Balearic Islands, Portugal, Madeira, Italy, Sardinia, Sicily, mainland Greece, and the Greek islands. /ppbr/ppFrom the Marketing Department, we are seeking a highly strategic and results driven Marketing Manager with strong experience in mobility, automotive, travel, or retail environments. This role is key to strengthening Centauro’s brand positioning, accelerating both B2C and B2B demand, optimizing digital channels, and ensuring consistent brand identity across all markets where we operate. The selected candidate will lead all marketing and communication initiatives, working cross functionally with Revenue, Sales, Digital, Customer Experience, and Operations to support sustainable growth and deliver an excellent customer journey. The responsibilities of the position are: /ppbr/pulliDefine and execute the global marketing strategy, ensuring brand consistency across markets and developing positioning, storytelling, and activation initiatives that strengthen Centauro’s differentiation. /liliLead 360º growth driven campaigns, optimizing the full digital funnel with the Marketing Growth Manager through SEO, SEM, affiliates, paid social, marketplaces, owned media, and strategic partnerships to drive demand and improve CLV. /liliOversee CRM, automation, and customer experience, designing customer journeys and applying advanced analytics and attribution models to enhance acquisition, conversion, and retention. /liliCollaborate with Revenue Management and Partnerships, aligning commercial communication, pricing, elasticity analysis, and co branded or joint campaigns to maximize profitability. /liliManage performance, partners, and team development, monitoring key KPIs (digital performance, sales contribution, brand health, ROI), coordinating agencies and technology providers, and leading a high performing marketing team focused on innovation and operational excellence. /li /ulpbr/ppRequisitos mínimos: /pulliProven experience designing and executing integrated marketing strategies in B2C and/or B2B environments with a strong digital component. /lili7+ years of experience in marketing roles within mobility, automotive, tourism, car rental, or related sectors. /liliAdvanced expertise in SEO, SEM, paid social, programmatic, email marketing, CRO, and web analytics. /liliExperience in brand management, repositioning initiatives, and 360º creative campaigns. /liliStrong analytical mindset with solid knowledge of commercial and marketing KPIs and a data driven approach. /liliDemonstrated leadership of multidisciplinary teams and experience managing projects in high growth environments. /liliProficiency with CRM platforms (e.g., Salesforce, HubSpot) and comfort working with cloud based and analytical ecosystems. /liliBachelor’s degree in business, Economics, Marketing, or a related field (MBA or executive training preferred). /liliLanguages: English fluency required; proficiency in Italian or Spanish is an advantage. /li /ulpbr/ppWhat we offer: /pulliCompetitive salary and performance‑based incentives. /liliOpportunity to shape the future of mobility and automotive services. /liliCollaborative and innovative work environment. /liliFlexible working hours. /liliContinuous training and development. /liliClear opportunities for professional growth within the company. /li /ulpbr/ppAre you looking for a new challenge? Do you have passion for customer service, a commercial profile and do you love working with people? /ppbr/ppIf you think your profile is suitable and you would like to be part of Centauro team, sign up for this offer! /p

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