Description
The Regional Key Account Manager for Madrid area will be responsible for developing, implementing, and monitoring Affinity's commercial strategy for clients in the region. You will be responsible for managing key accounts, building solid and long-term relationships to exploit the full development potential of the Petfood category, maximizing the sales of our brands.
We are looking for someone with experience in key account management, with drive and energy to exceed set objectives while acting as a Category Captain, leading the development of the Petfood category. This role requires strategic vision with strong interpersonal skills to build trusting relationships, a growth mindset, an entrepreneurial spirit, and ownership.
Whatyouwill do
1. Develop and execute account plans for each key client, aligned with the company's overall objectives.
2. Negotiate commercial agreements, sales conditions, promotions, and marketing plans with key accounts, seeking mutual benefit and profitability.
3. Continuously monitor commercial KPIs (sell-in/sell-out, market share, assortment share, shelf space, promotional intensity, and identify opportunities for improvement.
4. Full P&L management of clients.
5. Act as a partner to clients to develop the category: Category Management, Perfect Store, JBPs.
6. Establish and maintain solid and trusting relationships with key contacts within assigned accounts (buyers, category managers, marketing, .
7. Identify and explore new business opportunities within existing accounts to increase product penetration and the range offered.
8. Present new products, innovations, and commercial strategies to key accounts persuasively, generating incremental sales and adding value to the category.
9. Collaborate with the Marketing and Trade Marketing departments in the creation and implementation of promotional plans and point-of-sale activities adapted to each account.
10. Develop sales forecasts for key accounts and monitor their fulfillment.
11. Work closely with the Trade Marketing, Field, Logistics, Finance, and Customer Service departments to ensure the correct execution of account plans and customer satisfaction.
12. Effectively communicate the needs and demands of key accounts to the rest of the organization.
What we are looking for
13. Education: Bachelor's degree in Business Administration, Marketing, Sales, or similar. Postgraduate studies or a Master's degree in related areas will be valued.
14. Experience: Proven experience in key account management in the FMCG (Fast-Moving Consumer Goods) sector, as well as a commercial background in Trade Marketing and Field areas. Ideally between 3 and 5 years in equivalent positions.
15. Residence: Highly valued in Madrid/Central Region. Open to people in Barcelona or other locations.
16. Knowledge:Solid understanding of the FMCG channel in Spain.Experience in negotiating with large accounts and managing complex commercial agreements.Knowledge of Trade Marketing strategies and point-of-sale management.Understanding of key performance indicators (KPIs) in the sector.Advanced proficiency in office automation tools (Excel, PowerPoint, Word).
17. Key Competencies:Excellent communication, negotiation, and influencing skills.Results-oriented and achievement-driven.Entrepreneurialmindset.Growth mindset, ambition for growth, and a desire to leave a legacy.Leadership.Excellent communication and negotiation skills.Analytical and strategic thinking abilities.Ability to build and maintain solid long-term relationships.Proactivity, autonomy, and decision-making ability.Organization and time management skills.Ability to work in a team and collaborate with different departments.
18. Languages: Native or bilingual Spanish. Fluent English (spoken and written) is essential.
19. Other: Availability to travel nationally and/or regionally according to the needs of the position. Drivinglicense B.
Whatweoffer:
20. Flexible workinghours
21. Ticket Restaurants
22. Pension plan
23. Affinity University Platform: Professional development opportunities for employees at different stages of their careers, recognizing diverse professional paths.
24. Pet-friendly office.
25. Celebrations and fun.
If you do not meet all the requirements, don't worry. We value the diversity of backgrounds and encourage you to apply anyway. Yourapplicationwill be carefullyreviewed.
We cultivate an inclusive culture that celebrates diversity. We firmly believe that accepting a variety of perspectives is essential for both the success of our company and the strength of our team. That's why we are committed to providing equal opportunities for everyone.
Our company
Affinity Petcare is more than an international pet food company. For over 60 years, we have been dedicated to nurturing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands, which include: Ultima, Advance, Brekkies, Nature's Variety, Nature's Menu, Natural Trainer, Libra, and many more. Currently, we have more than 1,200 professionals working towards this goal from Barcelona, Paris, Milan, and London, as well as 4 production centers through which we supply the more than 70 countries where our brands are present.
So, what are you waiting for? Join our team to leave your footprint!Want to know more about us? Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team.