We transform our clients' operations through technology and data thanks to a team of over 801,000 people worldwide. If you feel you can take on the challenge and would like to join a Great Place To Work®, Accenture is your place.
We are seeking a highly skilled and strategically minded Senior Search Ads Specialist to lead global initiatives across Google Ads, Microsoft Ads (Bing), and other key search platforms. This role is ideal for a professional who combines data-driven expertise in performance marketing with the ability to craft compelling narratives and insights for senior stakeholders.
The ideal candidate will bring deep hands-on experience in search campaign execution, coupled with the ability to translate complex campaign results into clear, business-oriented stories. Prior travel industry expertise is essential, given the unique dynamics of seasonality, booking behavior, and cross-market campaign management in this sector.
Key Responsibilities
Lead and manage integral search advertising campaigns across Google Ads, Microsoft Ads, and other platforms.
Translate business objectives into actionable search strategies aligned with global and local market needs.
Develop, optimize, and scale paid search campaigns that drive measurable growth in bookings, revenue, and ROI.
Use data and analytics to identify trends, optimize campaigns, and create actionable insights.
Act as a strategic storyteller, distilling performance data into engaging narratives for leadership, clients, and cross-functional teams.
Partner with cross-functional stakeholders (Paid Media, Analytics, Marketing, Product) to align search strategies with broader brand and performance goals.
Stay ahead of industry trends, innovations, and emerging technologies in search advertising.
Mentor and guide junior team members, fostering a culture of excellence and innovation in paid search.
Qualifications
7+ years of hands-on experience managing large-scale Search Ads campaigns (Google Ads, Microsoft Ads/Bing, and other search engines).
Proven success in the travel industry, with a deep understanding of seasonality, consumer behavior, and cross-market dynamics.
Strong background in data analysis, reporting, and campaign optimization.
Excellent storytelling and presentation skills, able to simplify complex concepts for non-technical stakeholders.
Experience working in global or multi-market environments, managing budgets across regions.
Proficiency with tools such as Google Ads Editor, Microsoft Ads Editor, SA360, and analytics platforms (Google Analytics, Adobe Analytics, etc.).
Strong project management skills and ability to work in a fast-paced, cross-functional environment.
Fluency in English (other languages a plus).
About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
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