Hello!
In today's fast-paced world, high-quality content is the cornerstone of effective communication. At Factorial, we believe that exceptional content not only informs but also inspires and engages. We are looking for a Content Specialist to join our Portuguese Marketing Team and take the lead in creating premium, gated content that resonates with our audience and drives measurable results.
This is your opportunity to shape content strategy, collaborate with top-tier partners, and showcase your creativity and strategic thinking
Ready to be part of the challenge?
The Role
* Gated Content Strategy: Develop a comprehensive content calendar for premium gated materials, such as reports, research studies, ebooks, customer studies and other lead generation tools. Identify the most effective formats and themes to engage and inform our audience.
* Content Creation and Collaboration: Create high-quality, versatile content tailored for a variety of formats, from long-form reports and ebooks to short, conversion-focused pieces like ads and social media posts. Leverage storytelling and copywriting techniques to craft materials that range from emotional, brand-building narratives to actionable, commercial content that drives conversions. Collaborate with agencies, clients, and third-party experts to bring innovative ideas to life.
* Alignment with Content and GTM Strategy: Align with the local Content team to ensure tone of voice and brand positioning across all channels. Coordinate with the Product marketing team to align on product features and market insights that lead to marketing campaigns
* Promotion and Distribution: Design and execute strategic approaches for both paid and organic promotion of content assets. Work closely with the performance marketing team to maximize reach and impact across digital platforms.
* Results Analysis and Continuous Improvement: Track, analyze, and report on the performance of content campaigns across all channels, using key performance metrics to assess effectiveness. Continuously refine strategies by leveraging data-driven insights and feedback to enhance future content initiatives and ensure alignment with marketing and business goals.
* Team Collaboration: Cultivate a collaborative and supportive environment where team members are empowered to excel in creating impactful content. Ensure clear communication of goals, expectations, and strategic priorities to align individual contributions with overall business objectives.
Your Profile:
* Proficient in Portuguese, Fluent in English (Spanish is a plus!)
* Proven Experience: A track record of working with marketing teams on content strategy, creation, and promotion.
* Content, Storytelling and Copywriting Expertise: Experience producing premium, high-impact content like reports, ebooks, or research pieces,
* Social Media Knowledge: Strong understanding of social media marketing and how to optimize content for different platforms.
* Performance Insight: Familiarity with performance marketing metrics and tools to measure content success.
* Creative and Strategic Thinking: The ability to balance creativity with data-driven decision-making.
* Teamwork and Collaboration: Excellent communication skills to work effectively with internal teams and external partners.
* Strategic Vision
Perks of being part of our team
We care about people and we also offer a lot of benefits for employees:
High growth, multicultural and friendly environment
Alan private health insurance
Healthy life with Gympass (Gyms, pools, outdoor classes) ♀
Save expenses with Cobee
Language classes with Yolk Academy
Breakfast in the office and organic fruit
Nora and Apeteat discounts
Pet Friendly
Is this you?! Come rock the world with us!
About US
Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralise people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.
Our Values
1. We own it: We take responsibility for every project. We make decisions, not excuses.
2. We learn and teach: We're dedicated to learning something new every day and, above all, share it.
3. We partner: Every decision is a team decision. We trust each other.
4. We grow fast: We act fast. We think that the worst mistake is not learning from them.
Wanna learn more about us? Check our website!