Brand Activation Manager – H&W; Iberia
ABOUT THE ROLE:
In this role, you will be responsible for driving the execution of social media and influencer partnerships, sampling & experiential marketing as well as consumer engagement strategies. This role is responsible for bringing the brand to life through impactful activations that increase brand awareness, create consumer pull and et our brands into as many mouths as possible and drive instore / on-line visibility.
The role will report into the South Europe Market Acceleration Lead, with the aim of creating an annual customer centric plan, using various marketing tactics to deliver key KPIs e.G. ROS.
Key Responsibilities:
- Drive the local execution of brand activation plans, focusing on social media management, community engagement, and local influencer and brand partnerships to drive relevance, awareness, and engagement.
- Develop and curate engaging, locally relevant content for CH social media channels (e.G., TikTok, Instagram) by finding local inspiration & trends, owning the content calendar as well as adaptation based on performance.
- Fostering a strong community of brand loyalists by engaging through strategic community management, ensuring a timely and with the right brand tone of voice.
- Source and develop key influencer, brand, and PR partnerships to generate hype and desirability among target consumers, while managing content and campaign execution to maximize impact and reach.
- Partner with agencies to plan, execute, and review field marketing activations, driving key learnings that support continuous improvement and ensure optimal execution.
- Develop and execute brand and customer / in-store activations across relevant consumer touchpoints and channels, ensuring alignment with brand strategy and guidelines.
- Track and analyse activation performance to capture learnings, drive continuous improvement, and optimise future execution.
- Manage the marketing budget throughout the year, ensuring that set targets have been met.
What we are looking for?
- 2+ years' experience in a marketing role, preferably with a bachelor’s degree in marketing or a related area.
- Significant experience in digital marketing, with strong expertise and experience in social media marketing, including content creation, paid media planning, and community management
- Experience in identifying and executing value-added brand and influencer partnerships, ranging from one-off activations to long-term strategic collaborations.
- Experience in field and trade marketing is preferred, including successfully driving product trial initiatives and enhancing product visibility at retail locations.
Key Behaviours and Skills:
- Resilient Agility: Ability to work within a fast-paced, cross functional, and ambiguous environment with the ability to navigate complex situations and challenge the status quo with an ‘anything is possible mindset’.
- Drives Results: A self-starter who approaches tasks with energy and drive, consistently finding solutions despite obstacles and setbacks.
- Optimizes Work Processes: Identifies the necessary processes to get work done, as well as focusing on seizing opportunities for synergy and integration by continuously evaluating what is working and not working.
- Interpersonal Savvy: Builds constructive relationships by communicating and engaging all the different stakeholders ranging from the sampling teams to influencers, customers, sales, and the European team.
- Entrepreneurial Spirit: Ability to spot opportunities and capitalize on them quickly, as well as constantly finding ways to make our limited budget and resources stretch as far as possible.
- Plans and Aligns: Ability to juggle multiple projects and responsibilities, while maintaining an eye for detail.
- Standalone: Able to lead projects but also possess the ability to work independently.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.