Overview
B2B Marketing Manager. The role involves building A/B and multivariate testing, user segmentation, and reporting processes; managing website content; increasing visibility and recognition for the brand; forecasting prospect and MQL growth; building and managing a marketing budget and plan; designing content marketing strategies with short-term goals; and managing digital media channels.
Responsibilities
* Build A/B and multivariate testing plans, user segmentation, and reporting processes.
* Manage the website content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content.
* Increase visibility and recognition for the company’s brand.
* Accurately forecast and predict prospect and MQL growth.
* Build and manage a marketing budget and plan.
* Design content marketing strategies and set short-term goals.
* Manage digital media, including SEM, display, social, email, and affiliate channels.
* Develop Demand Generation tactics and implement Lead Conversion principles.
* Work within an innovative AI company with a clear career path.
Qualifications
* Degree in Marketing or relevant field.
* 5+ years of hands-on marketing experience in a B2B role.
* Understanding of agile marketing to identify high-value projects and iteratively improve results.
* Experience in market research and competitor analysis to inform customer segmentation, product positioning, and value propositions.
* Excellent communication skills.
* Written and spoken English and Spanish at a professional or native level.
About the client
Our client is a leading technology provider in waste management. They developed a patented system able to recognize all types of packaging material in real-time thanks to acoustic techniques combined with AI algorithms.
Details
Remote working 2 days a week. Salary: Fix + Bonus.
#J-18808-Ljbffr