XGrowth is a global app growth agency helping mobile apps unlock scalable, sustainable revenue. We partner with ambitious founders and product teams to build high-performance growth engines across User Acquisition, monetization, and experimentation.
We operate in a fast-moving, data-first environment where decisions are driven by metrics, not opinions. If you thrive on ownership, speed, and performance, you will feel at home here.
We are looking for an experienced App Growth & User Acquisition Manager to lead and scale paid growth strategies across multiple mobile apps.
This is a high-impact role with full ownership over performance marketing execution, testing roadmaps, and growth optimization. Own and scale multi-channel User Acquisition campaigns across:
Google Ads (UAC / App Campaigns)
TikTok Ads
Manage budgets with a strong focus on ROAS, LTV, and profitability
Optimize full-funnel performance: creative, targeting, bidding, and event strategy
Analyze performance using MMPs and analytics tools to drive data-backed decisions
Communicate insights, performance updates, and strategic recommendations clearly to stakeholders
Hands-on User Acquisition experience managing significant budgets
CPI, CPA, ROAS, LTV, ARPU, retention, churn, payback windows
Google Ads, Meta Ads, TikTok Ads, Apple Search Ads
Strong experience with analytics tools such as: Firebase, Amplitude, Mixpanel, GA4 or similar
Experience using AI tools and automation to improve campaign performance
Analytical mindset with strong problem-solving skills
Fluent, professional-level English (written and spoken)
Creative testing and performance-driven ad creative strategy experience
Experience scaling global campaigns across Tier 1 markets
Basic SQL or data querying capabilities
Experience managing seven-figure monthly budgets
Remote-first global team
Exposure to multiple app verticals and international markets
Performance-driven culture with fast decision-making
Platforms you have personally managed and highest monthly budget handled
# A brief proof-of-performance example of a mobile app campaign you scaled profitably, including key metrics such as CPI, ROAS, LTV, retention, or payback period, and what you personally optimized