**Description**
The Digital Channel Lead will collaborate with a cross-functional team to shape the digital funnel, from how customers discover to how they purchase Apple products through our channel partners. Help shape ground-breaking and customer-centric experiences that take into account general industry trends, consumer behaviour, and Apple core values. Test, optimize, and analyze ideas. Synthesize conclusions into recommendations and business cases for implementing change. Provide a deep understanding of industry trends and competitors activity, to develop relevant opportunities that can drive business performance. Develop presentations and best practices playbooks for customer workshops to inspire them to achieve best-in-class Digital CX practices. In close collaboration with our central Digital teams, develop the digital playbook for the South Europe accounts, and regularly report on progress to relevant stakeholders. Develop regional digital review & reporting by analyzing data insights, digital KPIs, and CX monitoring to present current state and determine appropriate actions.
**Minimum Qualifications**
- Proven leadership, and demonstrated ability to collaborate cross-geographically and positively influence people across all functional teams.
- Outstanding problem-solving, creative solution development, and resourcefulness with extreme attention to detail.
- Excellent verbal and written communication skills; successfully built buy-in for an innovative vision, including presenting to executives.
- "Proven experience on project management, driving efforts to ensure proper execution of defined plan. Displayed ability to plan and marshal resources, capabilities, time and efforts to deliver maximum impact on projects."
**Preferred Qualifications**
- BA/BS or equivalent experience.
- Extensive experience in digital strategy, digital marketing, sales or business development roles within customer-centric Tech Hardware/software, Social Media, Digital or Search companies.Spanish, Italian and Portuguese proficiency is a plus.
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