Overview
We transform our clients' operations through technology and data thanks to a team of over 801,000 people worldwide. If you feel you can take on the challenge and would like to join a Great Place To Work®, Accenture is your place.
We are seeking a highly skilled and strategically minded Senior Search Ads Specialist to lead global initiatives across Google Ads, Microsoft Ads (Bing), and other key search platforms. This role is ideal for a professional who combines data-driven expertise in performance marketing with the ability to craft compelling narratives and insights for senior stakeholders.
The ideal candidate will bring deep hands-on experience in search campaign execution, coupled with the ability to translate complex campaign results into clear, business-oriented stories. Prior travel industry expertise is essential, given the unique dynamics of seasonality, booking behavior, and cross-market campaign management in this sector.
Key Responsibilities
* Lead and manage global search advertising campaigns across Google Ads, Microsoft Ads, and other platforms.
* Translate business objectives into actionable search strategies aligned with global and local market needs.
* Develop, optimize, and scale paid search campaigns that drive measurable growth in bookings, revenue, and ROI.
* Use data and analytics to identify trends, optimize campaigns, and create actionable insights.
* Act as a strategic storyteller, distilling performance data into engaging narratives for leadership, clients, and cross-functional teams.
* Partner with cross-functional stakeholders (Paid Media, Analytics, Marketing, Product) to align search strategies with broader brand and performance goals.
* Stay ahead of industry trends, innovations, and emerging technologies in search advertising.
* Mentor and guide junior team members, fostering a culture of excellence and innovation in paid search.
Qualifications
* 7+ years of hands-on experience managing large-scale Search Ads campaigns (Google Ads, Microsoft Ads/Bing, and other search engines).
* Proven success in the travel industry, with a deep understanding of seasonality, consumer behavior, and cross-market dynamics.
* Strong background in data analysis, reporting, and campaign optimization.
* Excellent storytelling and presentation skills, able to simplify complex concepts for non-technical stakeholders.
* Experience working in global or multi-market environments, managing budgets across regions.
* Proficiency with tools such as Google Ads Editor, Microsoft Ads Editor, SA360, and analytics platforms (Google Analytics, Adobe Analytics, etc.).
* Strong project management skills and ability to work in a fast-paced, cross-functional environment.
* Fluency in English (other languages a plus).
#J-18808-Ljbffr