Job Summary The Marketing Technology Specialist is responsible for managing and optimizing the company’s digital marketing infrastructure. This includes overseeing social media platforms’ performance, the company website’s performance, SEO, and marketing analytics, while ensuring that all leads are efficiently captured and routed to the customer relationship team through a CRM. The role focuses on technical enablement, performance monitoring, and process efficiency.
Key Responsibilities Plan, implement, and monitor Pre-roll Ads, Search Ads, Display Ads, and Native Ads
Manage, optimize, and navigate social media advertising campaigns, ensuring efficient execution, performance tracking and automation
Oversee SEO strategies, Google Maps, and Google Reviews to improve visibility and rankings
Manage website development, updates, and implementation, ensuring proper functionality, SEO, and lead capture
Administer CRM systems, ensuring leads from all campaigns are accurately routed to the Customer Relationship Team
Serve as the primary conduit between marketing systems and the sales team, ensuring smooth lead handoff and follow-up
Track, analyze, and report on marketing performance metrics across platforms
Troubleshoot technical issues across digital marketing platforms and tools
Maintain and organize a secure digital asset registry, ensuring continuity, security, and preventing loss of access
Support for other non-marketing, IT-related tasks
Qualifications Bachelor’s degree in IT
Proficient in website development and implementation
Knowledgeable with CRM platforms and marketing automation tools
Strong technical aptitude and ability to navigate, manage, and organize complex systems
Collaborative and able to coordinate with the marketing and customer relationship team
Proficiency in graphic design is a plus
Knowledgeable with Meta Pixel
Benefits All standard government-mandated benefits
In-House Health Care Program
Group Personal Accident Insurance
Quarterly Bonus
Birthday Gift
Self-improvement Training
Free accommodation and utility usage for those outside of Pampanga
Other Incentives
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