We are seeking a Marketing Manager to join ikigai-talent-group, a European healthtech scale-up specializing in digital dental solutions for B2B clients.
Key Responsibilities:
* Develop and execute strategic marketing campaigns.
* Maintain consistent brand messaging across all channels and customer touchpoints.
* Plan and manage local events and lead generation activities aligned with the company's global strategy.
* Collaborate closely with the global marketing and product teams to localize and promote product launches and initiatives.
* Monitor performance metrics and KPIs to optimize campaign effectiveness.
* Establish strong relationships with media, partners, and key opinion leaders (KOLs).
Requirements:
* At least 5 years of experience in marketing management within a B2B environment; healthcare or dental industry experience is highly valued.
* Proven experience with both online and offline campaigns.
* Strong communication skills, fluent in English.
* Proactive and organized, with excellent project management capabilities.
* Familiarity with digital marketing tools and platforms.
* Experience with media relations and brand storytelling.
* Strategic mindset with hands-on execution abilities.
* Knowledge of SEO / SEM is a plus.
About ikigai-talent-group:
a fast-growing European company supporting dental professionals with innovative products and services