Overview
We’re seeking an experienced SEM Specialist to join our Marketing Liligo team in Barcelona. In this role you will manage and optimise Liligo’s paid search and metasearch campaigns in a fast‑moving, data‑driven environment. This is a high‑impact position for an analytical thinker with a proven track record in managing large‑scale, international PPC accounts, particularly within the travel or e‑commerce sector.
Responsibilities
* Develop, implement, and manage PPC strategies across Google Ads and Bing Ads for multiple international markets, focusing on flight, train, and car rental verticals.
* Own and manage a 7‑figure SEM budget, ensuring optimal allocation and maximum return on ad spend (ROAS).
* Conduct continuous A/B testing, keyword research, ad‑copy optimisation, and landing‑page improvements to drive campaign efficiency and scale.
* Monitor, analyse, and report campaign performance, providing actionable insights and recommendations to senior management.
* Utilise advanced SEM tools and internal data‑analysis systems to automate and optimise campaigns.
* Collaborate closely with Data Science, Product, and Content teams to align SEM strategy with overall business goals.
* Stay up‑to‑date with the latest SEM trends, algorithm changes, and competitor strategies.
* Drive the adoption of Performance Max and other automated campaign types, and identify opportunities for automation using Google Ads Scripts and internal data systems.
* Integrate approved Generative AI tools into daily workflows, ensuring compliance with group AI policies.
Qualifications
* Bachelor’s or Master’s degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
* 2–4 years of hands‑on experience in Search Engine Marketing, ideally within the travel industry, e‑commerce, or a high‑volume agency environment.
* Expert‑level knowledge of Google Ads and Microsoft Advertising (Bing).
* High proficiency in web analytics and reporting tools such as Google Analytics 4 (GA4).
* Experience building advanced relational data models and cross‑channel BI reports with Power BI or Tableau.
* Strong ability to manipulate and interpret large datasets in Excel or Google Sheets.
* Experience with Google Ads Scripts, automated bidding strategies, and feed‑based campaigns.
* Solid understanding of tracking implementations, including Google Tag Manager, conversion pixels, and server‑side tracking.
* Proven experience designing and executing A/B tests for ad copy, landing pages, and bidding strategies to maximise ROAS.
* Proficiency in English (mandatory), fluency in French highly valued; knowledge of other European languages is a major asset.
* Understanding of the travel metasearch ecosystem and how SEM interacts with price‑comparison models.
* Ability to thrive in a fast‑paced, “test‑and‑learn” environment where market trends change daily.
* Strategic thinking, translating complex data into actionable insights for stakeholders across Product, SEO, and Finance.
Preferred Qualifications
* Demonstrated comfort using practical AI tools such as Gemini or other AI‑powered assistants.
* Curiosity and eagerness to experiment with emerging AI‑driven solutions.
* Ability to leverage AI tools to streamline processes and enhance productivity.
* Adaptability and learning agility, staying up‑to‑date with new AI features and capabilities.
Benefits
* Competitive salary and benefits package, including flexible benefits, performance‑based bonuses, and Prime Plus membership.
* Relocation support and premium equipment with role‑based selection options, including device ownership through our equipment lifecycle program.
* Continuous learning opportunities: free Coursera access, soft‑skills workshops, tech training, leadership development, and a comprehensive onboarding program.
* Personalised career paths and the eVOLVE Program offering internal mobility opportunities.
* Hybrid home‑office model focused on outcomes, with the flexibility to balance work and personal life.
* Social events, after‑work gatherings, and community activities encouraging teamwork and a fun workplace culture.
* Free fruit, coffee, and tea at our offices, no dress code, and an emphasis on employee wellbeing and a healthy environment.
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Our people are the key to our success. Each one is unique and respected. If you are excited about this role but do not meet every requirement, we encourage you to apply regardless.
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