TikTok Shop Manager
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Shop or Two scales DTC brands on TikTok Shop across the US, EU, and UK.
We are hiring a TikTok Shop Manager to own client shops end-to-end.
This is a hybrid skill set. You drive GMV like a performance marketer. You build creator and content programs like a strategist.
You will manage multiple client shops at once. You set the strategy, run the campaigns, and report the numbers.
This is a high-ownership role with real room to grow. The right person will help shape how our TikTok Shop function runs — and, with the right experience, lead it as the team scales.
What you'll do
Shop strategy & ownership
- Own the TikTok Shop strategy for each assigned client.
- Set weekly and monthly GMV and conversion targets.
- Track the TikTok Shop ecosystem: new features, algorithm shifts, seller incentives, affiliate trends.
- Act as the main TikTok Shop point of contact for your clients.
Storefront & product
- Optimize product listings, bundles, and pricing for discovery and conversion.
- Maintain storefront layout, pinned videos, cross-sells, and anchor content per SKU.
- Run promotions: flash deals, shop-only discounts, and creator incentives.
- Keep shop health clean: connector syncing, product status, shipping cadence, policy compliance.
Campaigns & GMV
- Launch and manage campaigns, from planned drops to fast viral reactions.
- Monitor GMV daily. Respond in real time to trends, velocity, and stock.
- Use Spark Ads, Creator Marketplace, and affiliate tools to amplify what works.
- Plan and run live shopping events and time-sensitive drops.
Creator & affiliate program
- Build and manage a structured affiliate network of quality creators.
- Handle outreach, briefing, seeding, and performance review.
- Script and brief shop videos with creators.
- Track performance by creator, category, and hook type. Adjust seeding accordingly.
Performance & reporting
- Track CTR, CVR, AOV, CPA, refund rate, and fulfillment timing.
- Find performance gaps and opportunities. Iterate fast.
- Report results to clients and internal leads on a set cadence.
- Align TikTok Shop with paid media and email teams for cross-channel consistency.
Cross-functional & tooling
- Work with fulfillment, ops, and support for smooth order flow.
- Use analytics dashboards, automation (e.g. Zapier), and AI workflows to scale.
- Coordinate with creative and design for on-brand content.
What you need
Required
- 3+ years in eCommerce, marketplace, or DTC growth.
- At least 1+ year hands-on with TikTok Shop.
- Proven track record growing GMV and optimizing storefronts.
- Strong knowledge of the TikTok creator economy, Spark Ads, and shop tools.
- Strong analytical skills. Comfortable with testing and conversion optimization.
- Experience managing both paid and organic TikTok strategies.
- Highly autonomous. Strong attention to detail. Able to juggle multiple accounts.
Preferred
- Agency or multi-brand experience.
- A track record selling apparel, jewelry, or fashion on TikTok Shop. This is a big advantage.
- Experience running TikTok Shop via a Shopify connector.
- Familiarity with TikTok Shop backend tools and affiliate portals.
- Experience in CPG, beauty, wellness, or lifestyle.
- Comfortable working across US / EU / UK time zones.
- Additional language (Spanish) a plus.
- Experience leading a team or department. Strong candidates may step into a leadership role quickly.
How we measure success
- GMV growth per client shop.
- Conversion rate and AOV improvements.
- Active, productive affiliate base.
- Consistent, on-time reporting.
- Client retention and satisfaction.
Why Work With Us?
- Competitive salary based on skills and experience.
- Opportunity to develop strong industry knowledge.
- Office in the center of Barcelona.
- Fresh fruit and snacks at the office.
- Company support for professional development.
- Monthly TGIFs and regular team-building activities. xbhjioe
- Fun and friendly environment with talented marketers from over 21 different countries—and more!