Senior analyst commercial strategy & implementation

Description Overview

Retail Sales Excellence – Modern Trade

Lead and implement the Sales Excellence strategy for the Modern Trade channel, ensuring best-in‑class execution at the point of sale, continuous improvement of commercial processes, and sustainable business growth through excellence standards, data analysis, and cross‑functional collaboration.

Scope of the Role

• Design and implement the Sales Excellence framework for the Modern Trade channel (execution standards, KPIs, best practices).
• Ensure excellence in in‑store execution: assortment, planograms, pricing, promotions, visibility, and availability.
• Define and track key commercial and operational performance indicators (KPIs).
• Lead continuous improvement projects by identifying opportunities to optimize commercial and execution processes.
• Work cross‑functionally with Sales, CS&E, Marketing, Supply Chain, and Finance teams.
• Analyze market data, sell‑out performance, and shopper insights to support decision‑making.

Experience Required

• Minimum of 5 years of experience in commercial roles, trade marketing, sales excellence, or similar positions within top FMCG companies in Spain (Nestlé, Danone, Unilever, P&G, Reckitt, or similar).
• Strong experience in the Modern Trade channel (large retail chains, supermarkets, organized retailers).
• Deep understanding of point‑of‑sale execution and the FMCG commercial model.
• Strong analytical skills.
• Experience in project management and organizational change.
• Excellent communication and influencing skills, with the ability to work across multidisciplinary teams.
• Structured profile, results‑oriented, with a continuous improvement mindset.

Soft Skills

• Strategic thinking and results orientation
• Analytical mindset and data‑driven focus
• Proactivity and continuous improvement mindset
• Cross‑functional leadership (without direct reports)
• Teamwork
• Flexibility (Dynamic environment)