Position Overview
The Food & Beverage Cluster Marketing & Communications Manager leads the development and execution of marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region, covering a maternity leave.
Responsibilities
- Definition of the Marketing & Communication Plan for Outlets
- Establishment of the Marketing & Communication plan.
- Plan creation.
- Plan monitoring.
- Plan adaptation throughout the year.
- Branding and Concept
- Ensure visual and conceptual consistency for each outlet.
- Development of all stationery and communication/marketing materials required for each restaurant.
- Digital Communication
- Supervise publications, materials, and shootings.
- Control monthly publication calendars.
- Coordinate with agencies and the e-commerce team.
- Optimize presence on key platforms (websites, Google Business Profile, reservations).
- PR
- Coordinate the PR plan of each outlet’s hotel.
- Draft/Review press releases.
- Organize national and international press trips to promote the restaurant.
- Host: receiving journalists and influencers.
- Develop gifts for clients or press.
- Collaborate on national and international press trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.
- Campaigns and Activations
- Ensure proper implementation of promotions and events.
- Analysis and Visibility
- Establish KPIs, track them, and consolidate reports.
- Verify updates of websites, apps, and basic SEO.
- Analyze competition and digital trends.
- Regional and Cross-Functional Coordination
- Align the strategy of the different outlets under a unified brand vision.
- Share best practices among hotels and ensure consistency across all markets.
- Management of Suppliers and External Agencies
- Select, coordinate, and follow up with PR, social media, and design agencies.
- Validate deliverables and ensure compliance with timings and budgets.
- Budget and Reporting
- Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.
- Control the assigned marketing investment.
- Prepare consolidated reports by country/region for Management and BU.
- Reporting
- Direct reporting to the GM.
Qualifications
- Master/Bachelors Degree in Marketing or Communication.
- Minimum 2 years of experience in a similar position.
- Prior experience in Hospitality and Tourism/Gastronomy/Luxury.
- Spanish mother tongue is mandatory, plus high level of English.
- Experience/knowledge of graphic design tools.
Key Skills
- Excellent capacity to plan, organize and manage priorities.
- Strategic thinking aligned with brand positioning and business objectives.
- Service oriented.
- Strong sense of aesthetics and creativity.
- Excellent communication skills, verbal and written, in Spanish and English.
Benefits
- Global experience – a diverse team representing over 150 nationalities.
- Challenging professional development opportunities, both nationally and internationally.
- A wide range of training programs to enhance skills.
- Well-being initiatives, including versatile working conditions.
- Employee recognition programs, such as “Memorable Dates.”
- Opportunities to make a difference through our sustainability program and volunteering initiatives.
- Employee rates and promotions, with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.
