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Head of marketing

Madrid
GoParity
Publicada el Publicado hace 10 hr horas
Descripción

PGoparity is an impact finance platform that connects companies seeking funding for sustainable projects with individuals and organizations that want to invest sustainably. Through our crowdlending platform, users can lend to entities that lead sustainable projects. We are growing both in terms of size and impact generated: we were born in Portugal in 2017, have since added offices in Spain and Canada, financed hundreds of projects and grown a large community of investors worldwide. Now, we are looking for smart creative people who want to take part in our mission to democratize the financial sector for the good of people and our planet. /ppstrongWHO ARE WE LOOKING FOR? /strong /ppWe're hiring an strongexperienced /strongstrongHead of Marketing /strongwho has the potential to grow into our strongChief Marketing Officer /strong. This is a strategic leadership role that will oversee and scale Goparity's marketing, branding, and growth efforts across Europe, South America and Canada. /ppYou'll lead and mentor the Marketing and Communications team and work together with Product, Sales, and Customer Success teams to identify growth opportunities, streamline user journeys, and create strategies that unlock our platform's full potential. /ppIf you're passionate about sustainability, innovation, and finance—and you're looking for a role where you can make a lasting impact—we want to meet you. /ppstrongABOUT THE ROLE – KEY RESPONSIBILITIES /strong /pullistrongLead Goparity's global brand strategy /strongby ensuring a consistent tone of voice across all channels and communication materials while allowing for local adaptations (specifically in Portugal, Spain, and Canada, where we have local teams) and developing strategies to increase brand awareness. /lilistrongLead and mentor the Marketing and communication towards achieving the company's OKRs /strongwhile fostering collaboration across departments. Foster a culture of creativity, learning, and growth within the team. Build scalable marketing processes and identify future hiring needs. /lilistrongOversee the content marketing strategy and calendar /strong, ensuring the seamless execution of campaigns across all channels. /lilistrongManage media relations and brand reputation /strongin key geographies. /lilistrongEnhance our paid media strategy across various platforms /strong(search, display, social, and affiliate) and develop actionable performance marketing reports. /lilistrongOwn and evolve Goparity's growth strategy to drive qualified lead generation and investor acquisition /strong.Define, track, and analyse key metrics such as customer acquisition and retention, ensuring a strong understanding of performance at all levels. /lilistrongWork closely with Product todesign and test growth experiments to optimise features /strongfor user acquisition and conversion. Drive marketing automation efforts, optimising contact database segmentation and CRM workflows. /lilistrongCollaborate with Sales and Customer Success /strongto align messaging and feedback loops. /li /ulpstrongSKILLS AND EXPERIENCE /strong /ppstrongMandatory /strong /pulli4+ years in a leadership role in marketing, growth, and/or product. /liliInformed about social and environmental issues and eager to contribute towards Sustainable Development. /liliProven track record of developing and implementing multi-channel content marketing strategy. /liliExperience in brand management, preferably in the finance/investment sector and/or in a D2C startup. /liliStrong experience with paid media (Google Ads, Display, LinkedIn, etc.), ideallywith hands-on experience. /liliProficiency in analytics tools (Google Analytics, Google Tag Manager, Looker Studio). /liliStrategic mindset paired with hands-on execution skills in growth initiatives and/or content marketing. /liliStrong collaboration and communication skills. /liliFluent in English and Portuguese or Spanish. /liliBased in Portugal or Spain. /liliExperience in startups, fintech, or sustainable finance. /liliInternational work experience or managing remote teams. /liliBased in Lisbon or Barcelona. /liliExperience in driving user growth. /liliExperience in marketing automation. /liliKnowledge in technical SEO. /li /ulpstrongWHO YOU ARE /strong /pulliA confident communicator and collaborative leader. /liliCurious, creative, and comfortable in a fast-paced environment. /liliYou demonstrate initiative, reliability, ambition, and strong analytical skills. /liliPassionate for sustainability, entrepreneurship, finance, and innovation and want your work to drive real-world positive change. /liliPositive, constructive, and have a proactive attitude when facing new challenges, including the ones that are not part of your job description, whenever necessary. /liliAbility to work under stress and tight deadlines. /liliAvailability to accept challenges that are not part of your job description whenever necessary. /liliA positive, constructive attitude when facing new challenges and solving problems. /liliYou are curious, creative, and able to handle multiple competing priorities in a fast-paced environment. /li /ulpstrongWHAT WE OFFER /strong /pulliA mission-driven, multicultural team working across four continents. /liliOpportunity to be part of a fast-growing European impact fintech shaping the future of sustainable finance. /liliA list of benefits that increase as you grow in the company. /liliAn excellent opportunity for personal and professional growth aligned with the company’s growth and its impact on the world. /li /ulpstrongSalary range /strong /ppOur salary range for this role is a total gross package of 40.000€ to 52.000€, aligned with your experience and location. /ppStock options are offered to performing team members and may be included in the compensation package. /ppstrongWorkplace and flexibility /strong /ppWe are a remote, flexible team – maximum liberty comes with full responsibility. We are based in Wonder Work (Bairro Azul) in Lisbon and hold memberships of different working spaces in Barcelona. /ppWe have one mandatory in-presence meeting, happening every quarter in Lisbon. /ppAs a manager, we count on you to foster collaboration across teams by encouraging in-person meetings when possible. We believe that face-to-face time improves communication, builds trust, and promotes team alignment. /ppuLocation /u: Our main office is in Lisbon, Portugal (Wonder Work Bairro Azul) and we just joined the Impact Hub in Barcelona, Spain, too. /ppFree allocation of a € 500 budget for individual growth training every year. Other training upon request and approval, subject to internal guidelines. /ppstrongHOW TO APPLY /strong /ppWe are an equal opportunities employer and do not discriminate based on gender, race, colour, religion, sex, pregnancy, national origin, age or ability. We want every colleague to feel included and able to perform their work with independence and well-being. /ppWe are open to accommodating accessibility requests and are available to provide support throughout the recruitment process. /ppApply through LinkedIn. Attach your CV and a motivational paragraph. All candidates will be informed about the pre-selection results. The candidates selected for the next phase will be informed about the subsequent procedures and the interview date. /ppstrongHiring process /strong /ppThe stages for this hiring process are: /pulliInterview with Marketing team member /liliInterview with CMO (~ 45min ). /liliInterview with CEO /li /ulpuScreening interviews will start June 16th. /u /ppGOPARITY ( ) is a platform of crowdfunding by loans (crowdlending) managed and owned by Power Parity, SA, a public limited company, with number, and registered office at Rua Filipe Folque, 2, 1st floor, Lisbon (Portugal), licensed by the regulatory and supervisory body CMVM (Portuguese Securities Market Commission), under Regulation (EU) 2020/1503 (European Crowdfunding Regulation).brThe payment services available through the platform are provided by MangoPay SA, a registered electronic money institution based in Luxembourg and supervised by the CSFF (Commission de Surveillance du Secteur Financier), registered with Banco Portugal (the Portuguese regulator) under no. 7830.brInvestments in crowdlending carry a risk of a partial or total loss of the funds invested. The return on your investment depends on the project's success developed through the campaign in which you invest. Your investment is not covered by the deposit guarantee schemes established by Directive 2014/49/EU nor by the investor compensation schemes established by Directive 97/9/EU. Please consider all risks before investing and carefully read the Key Investment Information Sheet (KIIS) provided to you before investing. /p #J-18808-Ljbffr

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