Senior Product Marketing Manager, Iberia - Active
Location: Hybrid, 3 days per week from our Barcelona or Madrid office.
What I’ll Be Doing
* Own and lead all aspects of product activation, including market launches, customer engagement, and adoption.
* Develop and champion localized messaging frameworks and value propositions tailored to accountant personas.
* Define and optimize the end-to-end customer journey, driving product-led growth and retention.
* Collaborate cross-functionally with GTM, Sales, Partner, and Product teams to deliver impactful campaigns and enablement.
* Conduct competitive analysis and shape response strategies for key players such as Holded, Wolters Kluwer, Cegid, and others.
* Lead market research and customer discovery in Spanish and Portuguese to surface insights and inform strategy.
* Shape commercial models, pricing, and packaging to ensure local relevance and differentiation.
* Contribute to vertical strategies for segments such as embedded services and digital transformation.
* Represent the voice of the Spanish and Portuguese accountant, influencing general strategy and product roadmaps.
* Build visibility and trust within the local accountant community, acting as a recognized advocate for Sage.
What We’re Looking For
We’re seeking a strategic, hands‑on marketing leader who thrives in dynamic, cross‑functional environments. You’ll be fluent in Spanish or Portuguese (plus English) and bring a deep understanding of the accounting profession in Iberia. You’ll have proven senior experience in Product Marketing, Go-to-Market, or Commercial Strategy within B2B SaaS, fintech, or accounting software. You’re commercially minded, data‑driven, and able to connect insight to action — designing pricing models, propositions, and campaigns that deliver measurable results. You’ll be a confident communicator and storyteller, capable
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