This job is with Avery Dennison, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
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The Senior Commercial Manager Teamsport provides strategic leadership and oversees tactical execution to drive profitable sales growth and achieve sales targets in the professional, sports and entertainment sectors. You will partner with leadership teams and functional leaders to develop sales strategies and initiatives that enable the business to deliver on annual operating plans and maximize brand visibility, as well as to drive sustainable revenue growth.
Key Responsibilities
Lead and guide our teams in effectively selling Avery Dennison's value proposition to win in the market within the teamsports segment.
Establish and maintain relationships with senior leaders at customer accounts and assist teams with senior-level meetings.
Regularly analyze sales data to identify opportunities, areas for improvement, and to drive efficiency across the sales team.
Monitor competitor activity, kit sponsorship trends, and grassroots participation rates to identify new business opportunities.
Manage P&L; responsibilities, including budgeting, forecasting, and achieving aggressive annual turnover targets
Act as an influential subject matter expert to your team and other cross-functional leaders while serving on leadership teams.
Develop and execute a multi-year commercial roadmap to increase market share within the teamsport segment.
Qualifications
Extensive experience in strategic commercial leadership within the sports industry.
Bachelor's degree in Business, Sports Management, or a related field (MBA preferred).
Proven ability to partner with functional leaders to develop sales strategies and quotas.
Strong skills in forecasting revenues and conducting in-depth analysis of sales data.
Demonstrated expertise in building relationships with C-level customer leaders.
Deep understanding of market trends in the teamsports segment and industry needs to sell complex value propositions.
Willingness to travel extensively throughout the EMEA region.
Full professional fluency in Spanish and English is required. Proficiency in French, Italian, or Portuguese is a strong plus.
Additional Information
What we offer
Here's a glimpse of the great benefits you can expect:
Health & Security Benefits:
Adeslas health sanitary plan including dental care.
Work-Life Balance & Flexibility
Parental Leave as per local Collective Bargaining Agreements.
Hybrid working role.
LYRA Employee Assistance Program for emotional/psychological support.
Continuous Development: Individual Development Plans.
Why join Avery Dennison
We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at
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At Avery Dennison, we work with the biggest brands in FMCG, Apparel, Automotive and Pharma industry. Our Distribution Center in Sant Quirze, founded in 1981 is a collaborative and dynamic environment that supports our LPM and Graphics division and employs approximately 72 talented individuals. Key functions at this site include Operations, Sales and Customer Service, offering diverse career paths and opportunities for growth.
Equal Opportunity Employer
Avery Dennison is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other protected status. If you are unable to use our online application process due to a disability, please contact us to request an accommodation at In the EMEA region, we foster an inclusive culture through active Employee Resource Groups (ERGs) like Elevate, Unite, and our Mental Health group. xugodme Please visit our DE&I; page to learn more about our Diversity, Equity & Inclusion approach.