Overview
Were looking for an ambitious and strategic Head of Growth Marketing to join our marketing leadership team. As we double down on our AI - Game One strategy your mission will be to own and execute our overall customer acquisition strategy driving exponential growth by attracting and retaining high-value users. You will lead and empower our teams across Performance Marketing and Lifecycle to build a world-class data-driven acquisition engine that not only brings users in but activates and engages them for the long term. This is a crucial role that connects brand product and sales to fuel our market leadership.
What Youll Do
* Define and Own Strategy: Develop and lead our holistic acquisition strategy including setting ambitious growth targets, managing a multi-million dollar budget, and owning the entire funnel from lead to customer.
* Lead and Mentor: Manage and provide strategic guidance to the leads of Performance Marketing and Lifecycle, fostering a culture of high performance, experimentation, and cross-functional collaboration.
* Drive Strategic Growth: Partner closely with other marketing leaders and teams across Make to ensure a cohesive approach to all acquisition and retention activities.
* Champion Data-Driven Decisions: Use data to identify opportunities for improvement in customer acquisition and engagement, ensuring robust reporting and a deep understanding of customer segmentation and behavior.
* Build a Scalable Acquisition Engine: Within the first six months unify our Performance and Lifecycle teams into a cohesive data-driven acquisition engine with a clear metrics framework and a roadmap for scalable cross-channel growth.
* Elevate Onboarding and Activation: Partner with Product and Product Marketing to improve the trial-to-paid conversion rate and increase user retention by optimizing our onboarding flows and in-product engagement journeys.
* Manage Tech Stack: Act as the subject matter expert for our acquisition and marketing automation tooling, advocating for and implementing technology solutions that are appropriate for our scale and ambitions.
Requirements
Proven Leadership: A proven track record of successfully scaling a B2B SaaS business through customer acquisition, managing and mentoring high-performing teams.
* Strategic Growth Experience: Demonstrated experience managing multi-million dollar budgets and optimizing campaigns across both paid and organic channels to achieve ambitious growth targets.
* Product-Led Growth (PLG) Expertise: A strong understanding of product-led growth principles and experience driving conversion and engagement within a product-led model.
* Holistic Funnel Knowledge: Proven knowledge of acquisition channels and expertise in lifecycle marketing including email, in-app messaging and customer segmentation.
* Exceptional Communication: Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders and senior leadership.
* Analytical Mindset: Strong experimental and analytical skills with a focus on leveraging data and metrics to drive decision-making and optimize marketing efforts.
What we offer
* RSUs grant in a rapidly growing company raising its value every day
* Annual bonus
* Multinational team with 42 nationalities creating the future of automation
* Learning & Development plan (online language professional courses conference tickets and other trainings) & 2 Company Learning Days per year
* 3 Company Impact Days per year
* Notebook / Macbook and 34 curved monitor
* 25 days of vacation 4 sick days
* 10 care days to care for your loved ones
* Extra parental vacation (3-6 months)
* RSUs grant for a newborn child
* Life insurance
* Gympass
* Meal and transportation tickets medical insurance
* Team buildings parties and company events multiple times a year
* Flexible working hours home office
Join us on the ride!
careeratmake
Required Experience
Director
Key Skills
Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation
Employment Type
Full Time
Experience
years
Vacancy
1
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