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Overview
Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of technology applied to marketing and providing a unique customer relationship with a focus on innovation. We are looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting the boundaries of marketing and technology with a holistic approach and special focus on customer experience management, marketing automation, personalization and AI with cutting edge technology and suppliers.
This role integrates strategic thinking, problem‑solving skills and cross‑functional collaboration to execute on marketing strategy, drive innovation and business results. It requires understanding not only the practical applications of the marketing craft but the technology we use to enable it.
Success in this role will leverage past experience to analyze business needs, partner with Omega business development, operations and tech teams, and design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre‑sales approach.
Responsibilities
* Design, advise and pre‑sales of marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.
* Design an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
* Participate in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
* Act as a business analyst to map business needs (KPIs) with development of client capabilities, through services and implementation projects of martech tools.
* Participate in projects : detailed definition of customer experience improvement strategies with a focus on improving the relationship with consumers in their complete life cycle.
* Research and recommend new marketing technology products. Potentially oversee training of marketing software and customer adoption.
* Guarantee integration of marketing technology products with non‑marketing systems.
* Train and support marketing technology products;
understand integrationsand building blocks.
* Accompany marketing corporate team to demos and client locations;
deliver presentations and product demonstrations.
* Research market trends and related technologies to identify impactful opportunities and topical areas.
Knowledge & Skills
* Strong collaboration and communication skills with SMEs, C‑levels, PMO and business users / stakeholders to drive business analysis and requirements.
* Minimum 2 years' experience specifying MarTech / Adtech business development;
consultancy‑focused. Skilled at translating technology into solutions that solve business problems.
* Understanding of Customer Data Platforms, Marketing Automation Tools, AI tools, Web Analytics, Advertising platforms, etc.
* Strong experience in Campaign / CRM / Direct Marketing, preferably within an agency or consultancy.
* Previous experience within digital advertising.
Nice to have
* Email marketing, lead generation and database management, paid media and customer segmentation.
* Experience supporting multiple implementation workstreams simultaneously.
* Self‑motivated, creative, analytical, problem‑solving, organizational and interpersonal skills;
ability to adapt to shifting priorities.
* Strong negotiation, persuasion and problem‑solving skills;
exceptional organizational and time management.
* Passionate technologist and innovative thinker.
What we offer
* Permanent contract.
* Flexible schedule and balance between professional and personal life.
* Trainings & certifications with official certificates from main partners.
* Home office.
* Flexible retribution (public transport tickets, meal vouchers, etc.).
* Health insurance.
* Omega in action — our commitment to a better society.
About us
We are a digital global company whose mission is to accelerate the business experience (BX) for its customers. Our 360 solutions enable business transformation and acceleration through technology and data applied to omnichannel customer experiences in fields such as customer services, eCommerce, analytics and marketing. We work with companies across retail, manufacturing, education, non‑profit, and more. We are one of the top 3 Salesforce partners in Europe and have a team of more than 580 people from 24 nationalities based in Spain and France. We value collaboration, wellbeing, and our company values : Talent, flexibility, commitment and innovation. #TogetherWeGrow
Details
* Seniority level: Not Applicable
* Employment type: Other
* Job function: Business Development and Sales
* Industries: Advertising Services
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