Country: Spain
¿Es usted el solicitante adecuado para esta oportunidad? Descúbralo leyendo el resumen del puesto a continuación.
Marketing & Communications Analyst – Boadilla Headquarters, Madrid
Santander is evolving from a global, high‑impact brand into a technology‑driven organization. We are driving a customer‑centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift; it’s a chance for driven professionals to grow, learn, and make a real difference.
Our mission is to help people and businesses prosper. We embrace a strong risk culture and expect all professionals to take a proactive, responsible approach toward risk management.
Role Overview
As a Digital Marketing Senior Analyst, you will play a key role in driving SCIB’s digital marketing strategy, focusing on performance, optimization, and value generation across digital channels.
Responsibilities
Plan, execute and optimize multi‑channel digital campaigns (LinkedIn, web, email, paid media, etc.).
Contribute to improving owned channels based on data‑driven decisions.
Oversee our digital presence and client touchpoints.
Support content creation aligned with business goals, ensuring measurable impact.
Collaborate with global business teams to align marketing initiatives with strategic priorities.
Support the use and optimization of tools such as CRM, CMS and marketing automation platforms.
Qualifications – Experience
3–5 years of experience in digital marketing, performance marketing or growth marketing (required).
Proven experience managing and optimizing digital campaigns and channels (required).
Experience in data analysis and KPI‑driven environments (required).
Previous experience in financial services (preferred).
Qualifications – Education
Bachelor’s degree in Marketing, Business, Economics, Advertising, Journalism or similar (required).
Strong digital marketing background (required).
Qualifications – Language
Professional working proficiency in English (C1 or above) (required).
Qualifications – Hard Skills
Strong analytical mindset with the ability to translate data into insights and actions (required).
Solid understanding of digital marketing channels and funnels (required).
Experience with web analytics tools (e.g. Google Analytics), CRM tools (e.g. Salesforce) and CMS platforms (WordPress, Drupal) (required).
Knowledge of paid media and social media performance (LinkedIn especially) is highly valuable (required).
Qualifications – Soft Skills
Ability to manage multiple projects simultaneously and set clear priorities.
Ability to demonstrate initiative and adaptability.
Strong stakeholder management and communication skills.
High attention to detail, execution and excellence.
Proactive, hands‑on and results‑oriented mindset.
Benefits & Opportunities
Global career paths and opportunities for growth.
Flexible hybrid working model with remote and onsite days and flexible hours.
Access to hundreds of learning courses, including through Santander Open Academy.
Highly competitive salary with performance‑based bonuses.
Preferential banking terms, special interest rates on loans, life insurance and other financial advantages.
Global wellness programme through BeHealthy, promoting holistic wellbeing.
Childcare support and family‑friendly programmes tailored to life stages.
Legal, emotional and administrative advisory services via Santander Contigo.
Gym/WellHub memberships, medical centers, meal subsidy, parking, shuttle services and exclusive discounts for employees.
Equal Opportunity Statement
Santander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. xpzdshu We are committed to providing an inclusive and accessible application process for all candidates.
#J-18808-Ljbffr